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Polyverse Inc
An in-game mobile app ad was irresponsible, likely to cause serious and widespread offence and had been irresponsibly targeted for overly sexualising and objectifying women.
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Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway
A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app.
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EE Ltd t/a EE
Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.
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6G Internet Ltd
A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.
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Sky UK Ltd
The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons.
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Vodafone Ltd t/a Vodafone
Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”
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The Business Catalyst Ltd
A blog post on the website for a business software provider made claims about the functionality of another software without holding adequate substantiation for those claims.
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Sky UK Ltd
A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi.
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Vodafone Ltd
An Instagram post and an Instagram story on Alexandra Felstead’s account were not obviously identifiable as ads.
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Surfshark B.V. t/a Surfshark
A paid-for ad in a YouTube video for a VPN service containing violent scenes was likely to cause unjustified distress to viewers, was irresponsibly targeted and unsuitable for delivery to a general audience.
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NordVPN SA t/a NordVPN, Norton 360
A Radio ad for an internet security company misleadingly claimed that the product could protect users against all malware attacks.
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Sony Interactive Entertainment Europe Ltd t/a Playstation Plus, playstation.com
Two Twitter posts on Rio Ferdinand's account were not obviously identifiable as ads.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (12)