Rulings (12)
  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.

  • Sky UK Ltd

    • Upheld
    • Television
    • 17 February 2021

    A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 28 October 2020

    A website and TV ad for Sky was not found to be misleading.

  • Sky UK Ltd

    • Upheld
    • Internet (on own site), Television
    • 12 August 2020

    A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Privax Ltd t/a HMA VPN

    • Not upheld
    • Television
    • 29 April 2020

    A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Internet (on own site), National press, Internet (social networking), Regional press
    • 08 April 2020

    Ads across print, online and social media did not make the basis of EE's network performance claims sufficiently clear.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Adwick Caravans Ltd t/a Adwick Caravans

    • Upheld
    • Internet (social networking)
    • 18 March 2020

    A Facebook post promoting a competition to win a caravan did not clearly communicate the closing date or the prize on offer.

  • British Telecommunications plc

    • Upheld
    • Internet (on own site), Press general, Television
    • 18 March 2020

    A press, website and two TV ads by BT misleadingly guaranteed its Wi-Fi worked in every room in a house and suggested Wi-Fi discs do not need to be plugged in.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Internet (on own site)
    • 18 March 2020

    A website and YouTube ad by O2 was banned for making misleading claims about its contract packages.