Rulings (12)
  • Polyverse Inc

    • Upheld
    • App (paid ad)
    • 06 December 2023

    An in-game mobile app ad was irresponsible, likely to cause serious and widespread offence and had been irresponsibly targeted for overly sexualising and objectifying women.

  • Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Television, Internet (website content), Social media (own site)
    • 23 August 2023

    Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.

  • 6G Internet Ltd

    • Upheld
    • Internet (website content), Leaflet
    • 16 August 2023

    A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.

  • Sky UK Ltd

    • Upheld in part
    • Internet (website content)
    • 26 July 2023

    The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons. 

  • Vodafone Ltd t/a Vodafone

    • Upheld
    • National press, Television, Internet (website content), Social media (own site), Radio
    • 05 July 2023

    Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”

  • The Business Catalyst Ltd

    • Upheld
    • Website (own site)
    • 14 June 2023

    A blog post on the website for a business software provider made claims about the functionality of another software without holding adequate substantiation for those claims.

  • Sky UK Ltd

    • Upheld
    • Television
    • 24 May 2023

    A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi.

  • Vodafone Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 February 2023

    An Instagram post and an Instagram story on Alexandra Felstead’s account were not obviously identifiable as ads.

  • Surfshark B.V. t/a Surfshark

    • Upheld
    • Video
    • 18 January 2023

    A paid-for ad in a YouTube video for a VPN service containing violent scenes was likely to cause unjustified distress to viewers, was irresponsibly targeted and unsuitable for delivery to a general audience.

  • NordVPN SA t/a NordVPN, Norton 360

    • Upheld
    • Radio
    • 11 January 2023

    A Radio ad for an internet security company misleadingly claimed that the product could protect users against all malware attacks.

  • Sony Interactive Entertainment Europe Ltd t/a Playstation Plus,

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 December 2022

    Two Twitter posts on Rio Ferdinand's account were not obviously identifiable as ads.