Rulings (58)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Lebara Mobile Ltd t/a Lebara Ltd

    • Upheld
    • Website (own site)
    • 10 August 2022

    Claims on the company’s website for its 30-day SIM-only plans were misleading because the “unlimited” minutes and text services were subject to a cap on usage

  • Sky UK Ltd t/a Sky, Now TV

    • Upheld
    • Email, Internet (website content)
    • 10 August 2022

    Claims on a website and in an email about being the “top-performing major broadband provider” and which implied Sky had won an award from Ofcom were misleading

  • LC International Ltd t/a Coral

    • Upheld
    • Television
    • 03 August 2022

    A TV ad for Corals advertised gambling irresponsibly.

  • The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales

    • Upheld
    • Radio
    • 27 July 2022

    A radio ad misleadingly claimed hundreds of cars were available to purchase for £20 a week.

  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • Indeed Inc

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not include or promote any harmful gender stereotypes .

  • Samsung Electronics (UK) Ltd t/a Samsung

    • Not upheld
    • Television, Cinema
    • 20 July 2022

    A television and cinema ad for a smartwatch featuring a woman jogging alone at night did not encourage dangerous or reckless behaviour.

  • The National Society For The Prevention of Cruelty to Children t/a NSPCC

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not irresponsibly suggest that people should call the charity instead of the police when they suspected cases of abuse were happening.

  • Young's Seafood Ltd

    • Not upheld
    • Website (own site), Television, Social media (own site)
    • 13 July 2022

    Claims in a TV ad, on the company’s own website and Facebook posts to be “… the nation’s favourite” and ”Britain’s favourite” did not break our rules on misleading advertising and comparisons with identifiable competitors.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 06 July 2022

    We didn’t uphold complaints about a TV ad for Sky Cinema.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Upheld
    • Television, VOD
    • 15 June 2022

    A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.

  • J Sainsbury plc t/a Sainsbury's

    • Not upheld
    • Television, Radio
    • 08 June 2022

    A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading. 

  • Sky UK Ltd

    • Upheld
    • Poster, Television
    • 08 June 2022

    A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Vegan Friendly UK

    • Upheld in part
    • Television
    • 08 June 2022

    A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.

  • AJ Bell

    • Not upheld
    • Television
    • 01 June 2022

    A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits