Rulings (19)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Virgin Media Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We partially upheld complaints from BT over two ads for Virgin Media.

  • Surfshark Ltd

    • Upheld
    • Internet (video)
    • 20 April 2022

    A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Website (own site), Social media (own site)
    • 23 March 2022

    Two Instagram Stories and a website ad for an online clothing brand were banned for making misleading price claims.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Poster, Internet (website content)
    • 16 March 2022

    A website and poster ad for mattresses were banned for making misleading savings claims. 

  • Specsavers Hearcare Ltd

    • Not upheld
    • Leaflet
    • 16 February 2022

    A leaflet for Specsavers Hearcare was unlikely to cause serious or widespread offence and was not irresponsible.

  • British Telecommunications plc t/a BT, BT Sport

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for BT was banned for making misleading internet speed claims. 

  • Kiddies Kingdom Ltd

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for children’s clothes and products were banned for making misleading savings claims.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for Voxi was banned for making misleading price claims.

  • salesforce UK Ltd

    • Not upheld
    • VOD
    • 06 October 2021

    A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Email, Television
    • 29 September 2021

    A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Newspaper
    • 22 September 2021

    A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.

  • Alpha Holidays Ltd

    • Upheld
    • Website (own site)
    • 01 September 2021

    We banned an ad for falsely suggesting holidays could be cancelled without charge before specified dates.

  • Galco Enterprises Ltd t/a NationwideBathrooms.com

    • Upheld
    • Internet (website content)
    • 01 September 2021

    We banned ads on Nationwide Bathroom’s website over misleading pricing.

  • Maple Syrup Media Ltd t/a Quidco, Quidco.com

    • Upheld
    • Internet (website content)
    • 18 August 2021

    We banned ads that had promoted different levels of cashback based on logged-in and non-logged-in website visitors.

  • Vodafone Ltd

    • Upheld
    • Website (paid ad)
    • 28 July 2021

    A paid-for internet search ad for Vodafone was banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.

  • Vodafone Ltd

    • Upheld
    • Newspaper, Internet (website content)
    • 28 July 2021

    A website and newspaper ad for Vodafone were banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.

  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Television
    • 21 July 2021

    A TV ad for Three mobile was banned for misleading claims about their 5G offering.

  • Tesco Stores Ltd t/a Tesco

    • Not upheld
    • Newspaper
    • 09 June 2021

    A newspaper ad for Tesco did not make misleading price comparison claims and did not break the CAP Code.