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Mous Products Ltd
A TV ad made misleading claims about the efficacy of a range of phone cases.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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6G Internet Ltd t/a 6Gi
A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.
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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
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Churchill Retirement Living Ltd t/a Churchill Retirement Living
A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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Planet Computers Ltd
A website misleadingly stated when a smartphone would be in stock.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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Virgin Media Ltd t/a Virgin Media
A website claiming that the provider offered "the fastest WiFi Guarantee of any major provider" was misleading.
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Polyverse Inc
An in-game mobile app ad was irresponsible, likely to cause serious and widespread offence and had been irresponsibly targeted for overly sexualising and objectifying women.
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Prism Marketing Group Ltd t/a Green Energy Voucher
A Facebook post and a landing page for a home improvement saving company exaggerated the efficacy of spray foam insulation and misleadingly implied consumers could get a discount on its installation.
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Hurtigruten UK Ltd t/a Hurtigruten
A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.
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Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway
A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app.
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Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital
Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...
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Hutch Games Ltd
A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.
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Hutch Games Ltd
A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.
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The Diesel Car Company
A listing for a car had a misleading pricing quote.
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London and Quadrant Housing Trust
A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.
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DFDS Seaways Ltd t/a DFDS, dfdsseaways.co.uk
A website for a ferry operator misleadingly claimed that fares were from £47, when the £47 one-way ticket was only available when booked as part of a four-person cabin.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (29)