Rulings (8)
  • Boohoo.com UK Ltd in association with Luke Mabbott

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 February 2021

    A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Internet
    • 06 January 2021

    A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 19 August 2020

    A website ad for Under Armour misleadingly stated that a T-shirt could improve the wearer’s strength and endurance.

  • Lemongrassrice Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2020

    A paid-for Facebook post by an online retailer made misleading claims that its product, a bra, could reduce the risk of breast cancer.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Sorelle UK Brand Ltd

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Product listings on a website for faux fur jackets were misleading because the advertiser was unable to demonstrate that their products did not contain real animal fur.

  • Asos.com Ltd

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    An Instagram story that contained an affiliate link was not obviously identifiable as an ad.

  • Missguided Ltd

    • Upheld in part
    • Poster
    • 04 March 2020

    A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.