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Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com
This ruling replaces one from November 2021; however, we have continued to uphold the complaint.
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Leisure Wear Ltd t/a SnuggyUK
We banned ads for hooded blankets on Jake Quickenden’s Instagram profile for not being clearly identifiable as ads.
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LeMieux Ltd
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
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In The Style Fashion Ltd t/a In the Style
Posts by Lorna Luxe on Instagram were banned for not being obviously identifiable as ads.
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In The Style Fashion Ltd t/a In the Style
Two Instagram Stories and a website ad for an online clothing brand were banned for making misleading price claims.
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Box Menswear Ltd
Three email ads for Box Menswear were banned for being sexually explicit and likely to cause serious offence.
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Mamnick
A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns.
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Popsoda Ltd
Two paid-for Facebook ads for an online clothes retailer did not breach the CAP Code.
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Robinson Webster (Holdings) Ltd t/a Jigsaw
A promotional email from a clothing retailer was banned for being likely to cause serious offence by objectifying women.
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Copper Clothing Ltd t/a Copper Clothing
A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.
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Kiddies Kingdom Ltd
A website ad for children’s clothes and products were banned for making misleading savings claims.
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Kinetique Ltd t/a Ethica Diamonds
A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.
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Prettylittlething.com Ltd
We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Noble Foods Ltd
A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.
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Engage Clothing Ltd
An Instagram Story from Carl J Woods was banned for non-disclosure
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (17)