Rulings (17)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • Leisure Wear Ltd t/a SnuggyUK

    • Upheld
    • Social media (influencer or affiliate ad)
    • 04 May 2022

    We banned ads for hooded blankets on Jake Quickenden’s Instagram profile for not being clearly identifiable as ads.

  • LeMieux Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Social media (own site)
    • 30 March 2022

    Posts by Lorna Luxe on Instagram were banned for not being obviously identifiable as ads.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Website (own site), Social media (own site)
    • 23 March 2022

    Two Instagram Stories and a website ad for an online clothing brand were banned for making misleading price claims.

  • Box Menswear Ltd

    • Upheld in part
    • Email
    • 16 February 2022

    Three email ads for Box Menswear were banned for being sexually explicit and likely to cause serious offence.

  • Mamnick

    • Upheld
    • Social media (own site)
    • 19 January 2022

    A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns. 

  • Popsoda Ltd

    • Not upheld
    • Social media (paid ad)
    • 22 December 2021

    Two paid-for Facebook ads for an online clothes retailer did not breach the CAP Code.

  • Robinson Webster (Holdings) Ltd t/a Jigsaw

    • Upheld
    • Email
    • 22 December 2021

    A promotional email from a clothing retailer was banned for being likely to cause serious offence by objectifying women.

  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Kiddies Kingdom Ltd

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for children’s clothes and products were banned for making misleading savings claims.

  • Kinetique Ltd t/a Ethica Diamonds

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • Prettylittlething.com Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Noble Foods Ltd

    • Not upheld
    • Internet (website content)
    • 11 August 2021

    A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.

  • Engage Clothing Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    An Instagram Story from Carl J Woods was banned for non-disclosure

  • Person(s) unknown t/a KaiAviation

    • Upheld
    • Magazine (paid ad)
    • 23 June 2021

    A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.