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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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Telefonica UK Ltd t/a O2
A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.
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Cheshire Health & Medical Professionals LLP
We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.
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Banter Group Ltd t/a BanterKing
A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.
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International Footcare Ltd
We did not uphold complaints that an ad for a shoe was sexist.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
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Vodafone Ltd
A website and newspaper ad for Vodafone were banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.
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Cignpost Diagnostics Ltd
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
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Actegy Ltd
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
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BMW (UK) Ltd
A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.
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Rustin and Mallory Wholesale Ltd
Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.
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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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Au Vodka Ltd
Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.
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Tesco Stores Ltd t/a Tesco
A newspaper ad for Tesco did not make misleading price comparison claims and did not break the CAP Code.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (47)