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Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com
This ruling replaces one from November 2021; however, we have continued to uphold the complaint.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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American Golf (Trading) Ltd t/a Onlinegolf
A website of an online golf retailer misled consumers by omitting significant information about a free trial for a shot tracking device because it did not make clear they would have to pay a subscription to access the data provided by the device
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BetterHelp, Inc t/a BetterHelp.com
A paid-for ad on Facebook for an online counselling and therapy provider made misleading and irresponsible claims about NHS waiting times and discouraged people with mental health conditions from seeking support from the NHS
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ITAE Productions Ltd t/a The VIVIT Experience ; VIVIT
An email for a Father’s Day promotion that featured a picture Fred West was banned for being likely to cause serious or widespread offence and distress
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Person(s) unknown
A paid-for Facebook ad for corset-style shapewear was irresponsible by exploiting people’s insecurities around body image, particularly new mothers, and encouraging rapid post-partum weight loss; misleadingly implied that the product could cause permanent shape change; and, made unsubstantiated claims about burni...
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Prettylittlething.com Ltd t/a Prettylittlething.com
Images on a fast-fashion retailer’s website featuring Alabama Barker were socially irresponsible and likely to cause harm and offence by depicting an under 18 in a sexual manner
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LC International Ltd t/a Coral
A TV ad for Corals advertised gambling irresponsibly.
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Tonic Weight Loss Surgery Ltd
A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency.
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Gamer Advantage LLC
An ad aired during a livestream on Twitch made misleading claims that blue-light glasses could improve sleep quality.
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JA Physique Ltd t/a jakeabbott07
An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.
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The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales
A radio ad misleadingly claimed hundreds of cars were available to purchase for £20 a week.
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Heineken UK Ltd
A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.
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Indeed Inc
A television ad did not include or promote any harmful gender stereotypes .
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Samsung Electronics (UK) Ltd t/a Samsung
A television and cinema ad for a smartwatch featuring a woman jogging alone at night did not encourage dangerous or reckless behaviour.
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SmokePops LDN
Three ads on Facebook and the company’s website for flavoured additives for cigarettes irresponsibly promoted smoking and contained misleading, irresponsible health claims.
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The National Society For The Prevention of Cruelty to Children t/a NSPCC
A television ad did not irresponsibly suggest that people should call the charity instead of the police when they suspected cases of abuse were happening.
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Weybury Hildreth Ltd t/a Purflo
A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.
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DNBA Entertainment Ltd
An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (109)