Rulings (109)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • American Golf (Trading) Ltd t/a Onlinegolf

    • Upheld
    • Website (own site)
    • 10 August 2022

    A website of an online golf retailer misled consumers by omitting significant information about a free trial for a shot tracking device because it did not make clear they would have to pay a subscription to access the data provided by the device

  • BetterHelp, Inc t/a BetterHelp.com

    • Upheld
    • Social media (paid ad)
    • 10 August 2022

    A paid-for ad on Facebook for an online counselling and therapy provider made misleading and irresponsible claims about NHS waiting times and discouraged people with mental health conditions from seeking support from the NHS

  • ITAE Productions Ltd t/a The VIVIT Experience ; VIVIT

    • Upheld
    • Email
    • 10 August 2022

    An email for a Father’s Day promotion that featured a picture Fred West was banned for being likely to cause serious or widespread offence and distress

  • Person(s) unknown

    • Upheld
    • Social media (paid ad)
    • 10 August 2022

    A paid-for Facebook ad for corset-style shapewear was irresponsible by exploiting people’s insecurities around body image, particularly new mothers, and encouraging rapid post-partum weight loss; misleadingly implied that the product could cause permanent shape change; and, made unsubstantiated claims about burni...

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Website (own site)
    • 10 August 2022

    Images on a fast-fashion retailer’s website featuring Alabama Barker were socially irresponsible and likely to cause harm and offence by depicting an under 18 in a sexual manner

  • LC International Ltd t/a Coral

    • Upheld
    • Television
    • 03 August 2022

    A TV ad for Corals advertised gambling irresponsibly.

  • Tonic Weight Loss Surgery Ltd

    • Upheld
    • Social media (own site)
    • 03 August 2022

    A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency.

  • Gamer Advantage LLC

    • Upheld
    • Internet (video)
    • 27 July 2022

    An ad aired during a livestream on Twitch made misleading claims that blue-light glasses could improve sleep quality.

  • JA Physique Ltd t/a jakeabbott07

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 July 2022

    An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.

  • The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales

    • Upheld
    • Radio
    • 27 July 2022

    A radio ad misleadingly claimed hundreds of cars were available to purchase for £20 a week.

  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • Indeed Inc

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not include or promote any harmful gender stereotypes .

  • Samsung Electronics (UK) Ltd t/a Samsung

    • Not upheld
    • Television, Cinema
    • 20 July 2022

    A television and cinema ad for a smartwatch featuring a woman jogging alone at night did not encourage dangerous or reckless behaviour.

  • SmokePops LDN

    • Upheld
    • Social media (paid ad)
    • 20 July 2022

    Three ads on Facebook and the company’s website for flavoured additives for cigarettes irresponsibly promoted smoking and contained misleading, irresponsible health claims.

  • The National Society For The Prevention of Cruelty to Children t/a NSPCC

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not irresponsibly suggest that people should call the charity instead of the police when they suspected cases of abuse were happening.

  • Weybury Hildreth Ltd t/a Purflo

    • Upheld
    • Internet (website content)
    • 20 July 2022

    A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.