Rulings (19)
  • Online Classifieds AG t/a PURE

    • Upheld
    • 12 June 2024

    Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING APP” followed by a QR code. b. The poster depicted a cartoon head of a princess, next t...

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad was not likely to cause serious or widespread offence over its portrayal of men.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • Vizor Apps Ltd

    • Upheld
    • Internet (video)
    • 07 February 2024

    A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Em Rose

    • Upheld
    • Poster
    • 03 January 2024

    A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.

  • Play&Date Entertainment Zone

    • Upheld
    • App (paid ad)
    • 29 November 2023

    An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.

  • GM Unicorn Corporation Ltd

    • Upheld
    • App (paid ad)
    • 15 November 2023

    An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Internet (display), App (paid ad)
    • 01 November 2023

    Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.

  • Rosecrab Ltd

    • Upheld
    • In-game (apps)
    • 11 October 2023

    An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.

  • Action First Holding Ltd t/a ToChat

    • Upheld
    • App (paid ad)
    • 04 October 2023

    Two in-game ads for a chat and dating service, seen on two apps, were inappropriately targeted.

  • Mitu Inc Ltd

    • Upheld
    • Internet (website content)
    • 30 August 2023

    A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.

  • Eliza Rose Watson t/a elizarosewatson

    • Not upheld
    • Poster
    • 23 August 2023

    A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.

  • Gorilla Glue Europe Ltd

    • Not upheld
    • Television
    • 12 July 2023

    A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.

  • Guru Smart Holding Ltd

    • Upheld
    • App (paid ad)
    • 05 July 2023

    An in-app ad was overly sexual and irresponsibly objectified women, which was likely to cause serious and widespread offence.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 28 June 2023

    A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence.