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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Transform Hospital Group Ltd t/a Transform
We banned an ad for trivialising plastic surgery.
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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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Prettylittlething.com Ltd t/a Prettylittlething.com
We upheld complaints about an online product listing for a pair of jeans, as it objectified women.
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PPB Counterparty Services Ltd t/a Paddy Power
A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling.
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.
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Vegan Friendly UK
A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.
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Ayoomi Technology Co Ltd
An in-game ad was socially irresponsible and likely to cause serious or widespread offence for objectifying women or presenting them as stereotyped sexual objects and featuring implied non-consensual sexual acts.
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Stacey Bradley
Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.
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Stephen Bear t/a Pink Panther Models
A website for an adult webcam modelling recruitment agency made misleading earnings claims and inaccurate statement about the organisation’s experience in the sector.
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Alibaba Group Holding Limited t/a Alibaba
A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.
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Get Hard Ltd
An outdoor poster for an online sex store was overtly sexual and because it was displayed in an untargeted medium was likely to cause serious and widespread offence and was irresponsible.
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Lamb & Co. Property Ltd
An outdoor poster for an estate agents was banned for being likely to cause offence.
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LeMieux Ltd
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
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Surfshark Ltd
A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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Yogscast Ltd
An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.
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Hoover Ltd
A TV ad for a washing machine did not perpetuate harmful gender stereotypes.
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Legal Utopia Ltd
A TV ad which used the term “shyster” was found to be unlikely to cause serious or widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (39)