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Ryanair DAC
Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.
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Geraint Christopher t/a Hemp in Avalon
A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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LC International Ltd t/a Gala Spins
A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.
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Missguided Ltd
Two posters sold by Missguidied were not found to be offensive or irresponsible.
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Profit Accumulator Ltd t/a Bonus Accumulator
A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.
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ElectraWorks Ltd t/a BWIN party, Party Poker
A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.
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Lingscars.com Ltd
A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.
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Global Brands Ltd
An Instagram post promoting a VK drink did not inappropriately target children.
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ContextLogic Inc t/a Wish.com
Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.
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LC International Limited t/a Coral
A tweet on a gambling company’s Twitter feed broke the rules by presenting a promotion in a way that was likely to encourage potentially harmful gambling behaviour.
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LC International Ltd t/a Ladbrokes
A TV ad for a gambling company did not break the rules on encouraging gambling behaviour that was socially irresponsible or portray gambling as indispensable.
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Mizkan Euro Ltd t/a Branston
A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
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ITV Broadcasting Ltd
A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (15)