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Bestway Retail Ltd t/a Bargain Booze
A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness.
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GDK International Ltd t/a German Doner Kebab
An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.
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Iceland Foods Ltd t/a Iceland and The Food Warehouse
A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.
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Lidl Northern Ireland Ltd
An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.
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On The Beach Ltd
A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.
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Saeta Tech Ltd t/a PixVideo – AI Video Maker
A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.
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Activision Blizzard UK Ltd t/a Call of Duty
A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.
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FlyDogGame t/a Love and Peace
A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.
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Pocket FM Private Ltd
A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.
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Skywork AI Pte t/a Dramawave
A video ad for a streaming platform was socially irresponsible and likely to cause serious or widespread offence, including by featuring content that was sexually explicit and suggested sexual violence.
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Haikou Chengfa Technology Co Ltd t/a Aurai Ai
A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.
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The Walt Disney Company Ltd t/a Twentieth Century Studios
An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.
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persons unknown t/a Animals Solitaire: Protect
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
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Dreame International Hong Kong Ltd t/a Stary PTE Ltd
Two in-app ads for a romantic fiction app were socially irresponsible and likely to cause serious and widespread offence including by trivialising or condoning violence against women and girls and featuring sexually explicit content. The ads also were irresponsibly targeted.
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Magic Tavern Inc
Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...
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persons unknown t/a Arthur Mystery Book
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence by objectifying and sexualising women and featuring a harmful gender stereotype.
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HW Fantasy Ltd t/a My Passion
An in-game ad for an online romantic novel service, seen in a puzzle game was socially irresponsible and likely to cause serious and widespread offence, including by trivialising violence against women.
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Gorgeous Shard Puzzle Studio
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
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CTW Inc
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.
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Colgate-Palmolive (UK) Ltd
A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (31)