Rulings (60)
  • ABD Supplies Ltd

    • Upheld
    • Email, Website (own site)
    • 23 April 2025

    Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • The Innovative Brewing Company Ltd t/a Prime Time Lager

    • Upheld
    • Poster
    • 16 April 2025

    A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.

  • A3 Games Pte Ltd t/a Top Girl

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • EE Ltd t/a EE

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing

    • Upheld
    • Internet (classified)
    • 12 March 2025

    An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm. 

  • Intelligent Lending Ltd t/a Ocean

    • Upheld
    • 19 February 2025

    A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.

  • Family Vision Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad irresponsibly encouraged the use of credit agreements to fund Christmas spending.

  • Next Retail Ltd t/a NEXT

    • Upheld
    • 12 February 2025

    A product listing for Dark Blue Power Stretch Denim Leggings on the NEXT website, seen on 19 September 2024. The ad featured a model wearing the leggings, sat on a wooden block. The model’s legs were extended closer to the camera.

  • SteadyPay Ltd

    • Upheld
    • 12 February 2025

    A paid-for Meta ad irresponsibly encouraged people to borrow money for the Black Friday sales and to spend more than they could afford.

  • Tesco Stores Ltd t/a Tesco

    • Not upheld
    • 12 February 2025

    An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. 

Informally resolved (8)
  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Lumi Skn Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical devices

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling