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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Rebecca Louise t/a rebeccalouise95
A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.
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Vizor Apps Ltd
A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Em Rose
A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.
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Play&Date Entertainment Zone
An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.
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GM Unicorn Corporation Ltd
An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.
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Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store
A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.
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Whaleco UK Ltd t/a Temu
Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.
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Rosecrab Ltd
An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.
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Action First Holding Ltd t/a ToChat
Two in-game ads for a chat and dating service, seen on two apps, were inappropriately targeted.
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Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com
A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.
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OrganicSupplies GB
A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.
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Mitu Inc Ltd
A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.
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Eliza Rose Watson t/a elizarosewatson
A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (28)