Rulings (13)
  • Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI

    • Upheld
    • In-game (apps)
    • 02 July 2025

    An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.

  • Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com

    • Upheld
    • Website (paid ad)
    • 02 July 2025

    A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.

  • HOMA Games SAS

    • Upheld
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

  • Next Retail Ltd t/a NEXT

    • Upheld
    • Website (own site)
    • 12 February 2025

    A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.

  • ACME Vape Ltd

    • Upheld in part
    • Social media (own site), Cinema (ad)
    • 04 December 2024

    A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Great Grass MCR Ltd t/a Great Grass

    • Upheld
    • Poster
    • 13 November 2024

    A poster was socially irresponsible and caused serious or widespread offence by featuring a harmful gender stereotype and objectifying women.  

  • W8 Tech Cyprus Ltd t/a Seeking

    • Upheld
    • Social media (paid ad)
    • 16 October 2024

    A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.

  • FL19 CIC t/a Frontline 19

    • Not upheld
    • Cinema
    • 17 July 2024

    A cinema ad for a non-profit support service wasn't irresponsible and did not cause unjustifiable distress.

Informally resolved (1)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements