Rulings (52)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • Alibaba Group Holding Limited t/a Alibaba

    • Upheld
    • Website (paid ad)
    • 18 May 2022

    A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.

  • Hydrow Ltd

    • Upheld in part
    • Television
    • 18 May 2022

    A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

  • Skill on Net Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We banned ads for a gambling product for being misleading and irresponsible.

  • The England and Wales Cricket Board Ltd

    • Upheld in part
    • Social media (paid ad), Email, Internet (website content), Social media (own site)
    • 13 April 2022

    We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Social media (own site)
    • 13 April 2022

    We banned an ad for breast augmenation for being socially irresponsible. 

  • Currys Group Ltd

    • Upheld
    • Internet (video)
    • 30 March 2022

    A pre-roll YouTube ad for Currys which showed people riding e-scooters was banned for irresponsibly suggesting that electric scooters could be used in public places in the UK.

  • John Adams Leisure Ltd

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a board game was not found to be irresponsible. 

  • Columbia Pictures Corporation Ltd

    • Not upheld
    • Poster, Television
    • 09 March 2022

    A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted. 

  • Boohoo.com UK Ltd

    • Upheld
    • Internet (website content)
    • 16 February 2022

    A product listing by Boohoo was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • Specsavers Hearcare Ltd

    • Not upheld
    • Leaflet
    • 16 February 2022

    A leaflet for Specsavers Hearcare was unlikely to cause serious or widespread offence and was not irresponsible.

  • Steven Thomas

    • Upheld
    • 02 February 2022

    A local press ad placed by Steven Thomas, seen in the Forest of Dean and Wye Valley Review, The Forester and the Cheltenham Post in September and October 2021 featured the headline “Do you know about the MHRA Yellow Card Scheme?” with the sub-headline “Have you been vaccinated or know somebody who has? Did you know th...

  • Mamnick

    • Upheld
    • Social media (own site)
    • 19 January 2022

    A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns. 

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • 888 UK Ltd

    • Not upheld
    • VOD
    • 05 January 2022

    Two YouTube videos by an influencer which promoted a gambling app did not break the CAP Code.  

  • Arsenal Football Club plc

    • Upheld
    • Internet (website content), Social media (own site)
    • 22 December 2021

    A Facebook post and website post by Arsenal Football Club promoting fan tokens were banned for taking advantage of consumers’ inexperience in cryptoassets. The posts also misled consumers by not making it clear that fan tokens were a cryptoasset that had to be bought using another cryptocurrency.

  • Blackpool Pleasure Beach Ltd

    • Upheld in part
    • Poster
    • 22 December 2021

    A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.