Rulings (29)
  • The A&S Leisure Group

    • Upheld
    • Internet (website content), Social media (own site)
    • 13 October 2021

    A website and Facebook post for a casino was banned for creating the impression that consumers could gamble without limits or restrictions.

  • Crimestoppers Trust

    • Not upheld
    • Radio
    • 07 July 2021

    Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television
    • 07 July 2021

    A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.

  • Long Ashton Holdings Ltd t/a High Water

    • Upheld in part
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.

  • Pruvit Ventures Inc

    • Upheld
    • Website (own site), Social media (own site), Social media (influencer or affiliate ad)
    • 07 July 2021

    A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases. 

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Website (own site)
    • 07 July 2021

    A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Social media (paid ad)
    • 16 June 2021

    A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.

  • UKGBrunch Ltd

    • Upheld
    • Social media (own site)
    • 16 June 2021

    Two posts on an event promoter’s Facebook page were banned for encouraging excessive consumption of alcohol.

  • Boux Avenue Ltd

    • Not upheld
    • Social media (paid ad)
    • 02 June 2021

    A paid-for Facebook ad featuring a woman wearing lingerie did not break the CAP Code as the model did not appear to be unhealthily thin.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • GOAT Company Ltd t/a Goat Games

    • Upheld
    • Internet (video)
    • 19 May 2021

    A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • Marathon Alderney Ltd t/a Marathonbet

    • Not upheld
    • Internet (social networking)
    • 19 May 2021

    A Facebook post and a paid-for Facebook ad for a betting company were not found to be misleading.

  • Paul Coleman t/a VIP Inner Circle

    • Upheld
    • Internet (website content)
    • 12 May 2021

    A website ad promoting a gambling company was banned for misleadingly claiming that they offered a money-back guarantee and for irresponsibly suggesting that gambling was a way to achieve financial security.

  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

  • Jetsun Sunbeds

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A Facebook post promoting sunbeds misleadingly and irresponsibly claimed that health benefits were obtained from the use of sunbeds.

  • RR Whisky Ltd

    • Upheld
    • Internet (social networking), Internet (website content)
    • 07 April 2021

    A Facebook and website ad for a whisky company were banned for irresponsibly linking the consumption of alcohol with mountaineering, an activity in which drinking would be unsafe.

  • Bamby H2O

    • Upheld
    • Social media (paid ad)
    • 24 March 2021

    A pre-roll ad on YouTube for a rapper’s single, which featured drug references, nudity and strong language, was banned for being socially irresponsible and likely to cause serious and widespread offence.

  • Camden Town Brewery Ltd

    • Upheld in part
    • 10 March 2021

    A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • 10 March 2021

    A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.