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First Trenitalia West Coast Rail Ltd t/a Avanti West Coast
A website for a train company made misleading claims that its ticket prices could not be beaten.
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.
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Sky UK Ltd
A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.
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Tesco Stores Ltd t/a Tesco
A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.
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AJ Bell
A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits
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Stacey Bradley
Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.
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Stephen Bear t/a Pink Panther Models
A website for an adult webcam modelling recruitment agency made misleading earnings claims and inaccurate statement about the organisation’s experience in the sector.
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CheaperWaste Ltd
A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.
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My Pharmacy (UK) Ltd
We upheld complaints about ads for a vitamin supplement .
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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Stillbloom Ltd
An ad for lead generation service CleverKeith has been banned for misleading advertising.
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Moneysupermarket.com Ltd
A radio ad for moneysupermarket.com was banned because the terms and conditions were not presented in a clear and intelligible manner.
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Back to Normal
A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19.
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Innocent Ltd t/a Innocent
A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.
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Nutricia Ltd
A podcast ad was banned because it confused between infant formula and follow-on formula and for making health claims for infant formula.
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Person(s) unknown
An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children.
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Specsavers Hearcare Ltd
A leaflet for Specsavers Hearcare was unlikely to cause serious or widespread offence and was not irresponsible.
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Steven Thomas
A local press ad placed by Steven Thomas, seen in the Forest of Dean and Wye Valley Review, The Forester and the Cheltenham Post in September and October 2021 featured the headline “Do you know about the MHRA Yellow Card Scheme?” with the sub-headline “Have you been vaccinated or know somebody who has? Did you know th...
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Oatly UK Ltd t/a Oatly
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
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Pepsi Lipton International
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (40)