Rulings (32)
  • DeVosVoorzieningen BVBA t/a Qinux TitanPG

    • Upheld
    • 13 November 2024

    A pre-roll YouTube ad made unsubstantiated claims about the features and popularity of a smart watch.

  • British Telecommunications plc t/a BT

    • Upheld
    • 09 October 2024

    A webpage on the BT website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • EE Ltd t/a EE

    • Upheld
    • 09 October 2024

    A webpage on the EE website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • Plusnet plc

    • Upheld
    • 09 October 2024

    A webpage on the Plusnet plc website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • 09 October 2024

    A webpage on the TalkTalk website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • 09 October 2024

    A webpage on the O2 website didn’t make clear that their broadband contracts would be subject to mid-contract price increase.

  • Virgin Media Ltd

    • Upheld
    • 09 October 2024

    A webpage on the Virgin Media website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Vodafone Ltd

    • Upheld
    • Social media (paid ad), Television
    • 18 September 2024

    A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.

  • CPD Regulatory Office

    • Upheld
    • Internet
    • 28 August 2024

    A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • The Sky Mining Company Ltd t/a Sky Mining

    • Press general, Internet (website content), Social media (own site)
    • 10 April 2024

    A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 03 April 2024

    A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.

  • Mous Products Ltd

    • Upheld
    • Television
    • 03 April 2024

    A TV ad made misleading claims about the efficacy of a range of phone cases.

  • Nationwide Building Society t/a Nationwide

    • Upheld
    • Press general, Television, Radio
    • 03 April 2024

    TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

Informally resolved (5)
  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Zen Internet Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Phonely Ltd t/a Phonely

    • 12 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms