Rulings (233)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Email
    • 13 May 2020

    A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Upheld
    • Poster, Transport
    • 08 July 2020

    A poster advertising nasal spray made misleading claims about its effectiveness against eliminating cold symptoms.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Lemongrassrice Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2020

    A paid-for Facebook post by an online retailer made misleading claims that its product, a bra, could reduce the risk of breast cancer.

  • Paul Coleman

    • Upheld
    • Website (own site)
    • 17 June 2020

    A website promoting gambling systems made misleading claims about the success and profitability of the system and was socially irresponsible for suggesting gambling could provide an alternative to employment or was a way to achieve financial security.

  • ParcelHero.com Ltd

    • Upheld
    • Website (own site)
    • 10 June 2020

    A website for a parcel delivery service made a misleading claim about “next day” delivery.

  • LC International Limited t/a Coral

    • Upheld
    • Social media (own site)
    • 03 June 2020

    A tweet on a gambling company’s Twitter feed broke the rules by presenting a promotion in a way that was likely to encourage potentially harmful gambling behaviour.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Clear Score Technology Ltd t/a ClearScore

    • Upheld
    • Television
    • 06 May 2020

    A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.

  • Hydro Solutions Fylde Ltd t/a Elite Competitions

    • Upheld
    • Internet (sales promotion)
    • 06 May 2020

    A website page for prize competitions was misleading because the free entry route was unclear, the closing date was extended without good reason and a prize of 70% of ticket sales was not a reasonable equivalent to the advertised prizes.

  • I Saw it First Ltd

    • Upheld
    • Text Message
    • 06 May 2020

    A text message and a website for an online fashion retailer misleadingly implied a promotion was applicable to all products and that, by using a countdown clock, discount offers were time-limited.

  • MissPap Ltd t/a Misspap

    • Upheld
    • Internet (on own site), Website (own site)
    • 06 May 2020

    A website for an online fashion retailer which used a countdown clock misleadingly implied discount offers were time-limited.

  • STYLIDEAS Ltd

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    A tweet by Lord Alan Sugar and Stylsmile UK did not make clear it was an ad.

Informally resolved (45)
  • AB Electrolux

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Appliances, electronics and machinery

  • AXN Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Amazon Europe Core Sarl

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Blue SAS

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Holidays, travel and motoring

  • Cameron Mackintosh Ltd - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Expedia.com Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • Howarth Homes plc

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Property sales and lettings

  • In The Style Fashion Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • JD Sports Fashion Plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • MyCityDeal Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden

  • Specsavers Optical Group Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions