-
Hing Fo International Ltd t/a ALFABAR
A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted.
-
Supreme CBD Ltd t/a Supreme CBD
Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.
-
Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
-
ACME Vape Ltd
Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes
-
Cloud City Vapez UK Ltd
A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes.
-
SpiderfarmerLED
An in-app ad irresponsibly condoned growing cannabis.
-
Geekvape Electronic Cigarettes (UK) Ltd
A TikTok post on Lucci Love’s account promoted unlicensed, nicotine-containing e-cigarettes and their components.
-
Vaporesso
Two TikTok posts on Ethan Overton and Lucky Ben’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.
-
Voopoo International Inc
Three TikTok posts on Chantel Surge, Charlie Morrison and Lorenx’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.
-
Daniels Vapes t/a danielsvapes1
A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes.
-
TheGreatEvape Ltd
A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes.
-
Imiracle (HK) Ltd t/a Elfbar
A post for Elf Bar on Discord directly promoted unlicensed nicotine-containing e-liquids in online media.
-
BMORvape
Four TikTok posts, three on BMOR’s account and one on Amelia Beavis’ account, promoted unlicensed, nicotine-containing e-cigarettes.
-
Relx (UK) Ltd
A paid-for online display ad promoted unlicensed, nicotine containing e-cigarettes.
-
Flavour Warehouse Ltd t/a Elfbar
A website advertising the Elfbar vape was banned for featuring ten promotional claims.
-
Innofly HK Ltd
A TikTok post from the account @vanillaspit promoted nicotine-containing e-cigarettes and their components in non-permitted media.
-
The Disposable Vape Store
A TikTok post from the account @tdvsbackup promoted nicotine-containing e-cigarettes and their components in non-permitted media.
-
Vapes-Bars Ltd
Five TikTok posts seen on five influencers accounts promoted nicotine-containing e-cigarettes and their components in non-permitted media as they offered vapes from Vapes Bars as a prize to passers-by who correctly answered general knowledge questions.
-
ZOVOO (Shenzhen) Technology Co Ltd
A TikTok post on Izzi Alice Mitchell’s account promoted nicotine-containing e-cigarettes and their components in non-permitted media.
-
Au Vodka Ltd
Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (23)