Rulings (23)
  • iVape London Ltd

    • Upheld
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 February 2024

    Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.

  • Imiracle (HK) Ltd t/a ELFBAR

    • Upheld
    • Poster, Digital outdoor
    • 29 November 2023

    A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.

  • ACME Vape Ltd

    • Upheld
    • Social media (own site)
    • 22 November 2023

    Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes

  • Cloud City Vapez UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes. 

  • SpiderfarmerLED

    • Upheld
    • App (paid ad)
    • 15 November 2023

    An in-app ad irresponsibly condoned growing cannabis.

  • Geekvape Electronic Cigarettes (UK) Ltd

    • Upheld
    • Internet (video)
    • 08 November 2023

    A TikTok post on Lucci Love’s account promoted unlicensed, nicotine-containing e-cigarettes and their components.

  • Vaporesso

    • Upheld
    • Internet (video)
    • 08 November 2023

    Two TikTok posts on Ethan Overton and Lucky Ben’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.

  • Voopoo International Inc

    • Upheld
    • Internet (video)
    • 08 November 2023

    Three TikTok posts on Chantel Surge, Charlie Morrison and Lorenx’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.

  • Daniels Vapes t/a danielsvapes1

    • Upheld
    • Social media (paid ad)
    • 01 November 2023

    A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes.

  • TheGreatEvape Ltd

    • Upheld
    • Social media (own site)
    • 01 November 2023

    A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes.

  • Imiracle (HK) Ltd t/a Elfbar

    • Upheld
    • Messaging app
    • 18 October 2023

    A post for Elf Bar on Discord directly promoted unlicensed nicotine-containing e-liquids in online media.

  • BMORvape

    • Upheld
    • Social media (own site), Social media (influencer or affiliate ad)
    • 11 October 2023

    Four TikTok posts, three on BMOR’s account and one on Amelia Beavis’ account, promoted unlicensed, nicotine-containing e-cigarettes.

  • Relx (UK) Ltd

    • Upheld
    • Internet (display)
    • 27 September 2023

    A paid-for online display ad promoted unlicensed, nicotine containing e-cigarettes.

  • Flavour Warehouse Ltd t/a Elfbar

    • Upheld
    • Internet (website content)
    • 20 September 2023

    A website advertising the Elfbar vape was banned for featuring ten promotional claims.

  • Innofly HK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 September 2023

    A TikTok post from the account @vanillaspit promoted nicotine-containing e-cigarettes and their components in non-permitted media.

  • The Disposable Vape Store

    • Upheld
    • Social media (own site)
    • 13 September 2023

    A TikTok post from the account @tdvsbackup promoted nicotine-containing e-cigarettes and their components in non-permitted media.

  • Vapes-Bars Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 September 2023

    Five TikTok posts seen on five influencers accounts promoted nicotine-containing e-cigarettes and their components in non-permitted media as they offered vapes from Vapes Bars as a prize to passers-by who correctly answered general knowledge questions.

Informally resolved (1)
  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs