Rulings (14)
  • Nicoventures Retail (UK) Ltd t/a Vype

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    Web and YouTube ads were banned for promoting unlicensed nicotine-containing e-cigarettes or e-liquids.

  • Ama Vape Lab Ltd

    • Upheld
    • Internet (social networking)
    • 18 December 2019

    An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • Attitude Vapes

    • Upheld
    • Internet (social networking)
    • 18 December 2019

    An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • British American Tobacco UK Ltd.

    • Upheld in part
    • Internet (social networking)
    • 18 December 2019

    Instagram posts for an e-cigarette retailer were banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

  • Global Vaping Group Ltd t/a Mylo Vape UK

    • Upheld
    • Internet (social networking)
    • 18 December 2019

    An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • Beamish Hall Ltd t/a Beamish

    • Not Upheld
    • Poster
    • 20 November 2019

    A poster for a Halloween event did not break the rules around responsibility and harm and offence

  • IMPERIAL TOBACCO LTD t/a Imperial Tobacco Ltd

    • Not Upheld
    • Poster, Transport
    • 20 November 2019

    Posters for e-cigarettes did not break the rules around encouraging non-smokers and non-nicotine users to use e-cigarettes.  

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Upheld
    • Poster
    • 20 November 2019

    A poster and billboard for a Halloween event were socially irresponsible. 

  • SuperAwesome Trading Ltd t/a PopJam

    • Upheld
    • Television
    • 13 November 2019

    A TV ad for a children’s app was banned for being socially irresponsible.

  • Paramount Pictures International

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A YouTube ad for the film Pet Sematary was banned for being inappropriately targeted at children.

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...

  • NestlĂ© UK Ltd

    • Not Upheld
    • Television
    • 14 August 2019

    A TV ad for Buxton bottled water, seen on 15 June 2019, featured a female ballet dancer, a male drummer and a male rower. The dancer was shown as a child and then as an adult practicing in a studio. The drummer was seen playing in a school gym and then on stage. The rower was shown training on a stationary bike and row...

  • British American Tobacco UK Ltd t/a Vype

    • Not Upheld
    • Poster
    • 01 May 2019

    A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.

Informally resolved (3)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Amazon Europe Core Sarl

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable