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Hing Fo International Ltd t/a ALFABAR
A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted.
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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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Supreme CBD Ltd t/a Supreme CBD
Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.
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BKUK Group Ltd t/a Burger King
Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
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Marble Corporation Ltd t/a The Little Ones
A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI).
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
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Coty UK Ltd t/a Coty UK Ltd
A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...
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EFL Digital Ltd t/a EFL
Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...
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Howe Tools Ltd
Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...
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Petfre (Gibraltar) Ltd t/a Betfred
An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”
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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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ACME Vape Ltd
Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes
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Cloud City Vapez UK Ltd
A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes.
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Norfolk Dinosaur Park Ltd t/a PrimEvil
A poster for a horror-themed Halloween event was likely to cause children fear or distress.
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SpiderfarmerLED
An in-app ad irresponsibly condoned growing cannabis.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (52)