Rulings (202)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Email
    • 13 May 2020

    A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Clear Score Technology Ltd t/a ClearScore

    • Upheld
    • Television
    • 06 May 2020

    A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.

  • Hydro Solutions Fylde Ltd t/a Elite Competitions

    • Upheld
    • Internet (sales promotion)
    • 06 May 2020

    A website page for prize competitions was misleading because the free entry route was unclear, the closing date was extended without good reason and a prize of 70% of ticket sales was not a reasonable equivalent to the advertised prizes.

  • I Saw it First Ltd

    • Upheld
    • Text Message
    • 06 May 2020

    A text message and a website for an online fashion retailer misleadingly implied a promotion was applicable to all products and that, by using a countdown clock, discount offers were time-limited.

  • MissPap Ltd t/a Misspap

    • Upheld
    • Internet (on own site), Website (own site)
    • 06 May 2020

    A website for an online fashion retailer which used a countdown clock misleadingly implied discount offers were time-limited.

  • STYLIDEAS Ltd

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    A tweet by Lord Alan Sugar and Stylsmile UK did not make clear it was an ad.

  • Sportswift Ltd t/a Card Factory

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    Two paid-for posts in Instagram stories did not make clear they were ads.

  • Buy It Direct Ltd t/a Furniture123

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    A furniture website made misleading savings claims.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • Privax Ltd t/a HMA VPN

    • Not upheld
    • Television
    • 29 April 2020

    A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not upheld
    • Internet (on own site), Website (own site), Television
    • 29 April 2020

    A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided

  • Solaw International Ltd t/a QLTS Advantage

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    A website for a training course for lawyers made misleading and unverified claims.

  • Sorelle UK Brand Ltd

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Product listings on a website for faux fur jackets were misleading because the advertiser was unable to demonstrate that their products did not contain real animal fur.

Informally resolved (85)
  • AB Electrolux

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Appliances, electronics and machinery

  • AXN Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Amazon Europe Core Sarl

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Blue SAS

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Holidays, travel and motoring

  • Cameron Mackintosh Ltd - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Expedia.com Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • Howarth Homes plc

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Property sales and lettings

  • In The Style Fashion Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • JD Sports Fashion Plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • MyCityDeal Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden

  • Specsavers Optical Group Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions