Rulings (128)
  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy

  • Bier Nuts Ltd

    • Upheld
    • Social media (own site)
    • 21 July 2021

    A Facebook ad for a Bier Nuts competition was banned for falsely suggesting all entrants were winners, and for not awarding promised prizes

  • Engage Clothing Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    An Instagram Story from Carl J Woods was banned for non-disclosure

  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Television
    • 21 July 2021

    A TV ad for Three mobile was banned for misleading claims about their 5G offering.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • BrewDog plc

    • Upheld
    • Social media (paid ad)
    • 07 July 2021

    A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • Shaw Academy Pvt Ltd

    • Upheld
    • Search (paid), Social media (paid ad)
    • 07 July 2021

    A website ad, a paid-for Facebook ad and a paid-for Google ad for an education company were banned for making various misleading claims about their courses.

  • Evaq Ltd

    • Upheld
    • Website (own site)
    • 30 June 2021

    A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.

  • Go-Vi Ltd

    • Upheld
    • Internet (website content)
    • 23 June 2021

    A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • Stephen Bear t/a stevie bear

    • Upheld
    • Internet (video)
    • 16 June 2021

    Three YouTube videos by influencer Stephen Bear promoting a competition were banned as the prize was not awarded.

  • Anthony Grant t/a Resonator.uk

    • Upheld
    • Internet (website content), Social media (own site)
    • 09 June 2021

    A website and Facebook ad for an electronic bio-resonance machine was banned for stating that it was an effective alternative to vaccination against COVID-19.

  • Hyundai Motor UK Ltd

    • Upheld
    • Internet (website content)
    • 09 June 2021

    A website ad for Hyundai was banned for implying that no impurities caused by driving the Hyundai NEXO would remain in the air without having adequate substantiation to prove this was true.

  • Tesco Stores Ltd t/a Tesco

    • Not upheld
    • Newspaper
    • 09 June 2021

    A newspaper ad for Tesco did not make misleading price comparison claims and did not break the CAP Code.

  • Ashteck Media Ltd t/a Ashteck Media

    • Upheld
    • Social media (influencer or affiliate ad)
    • 02 June 2021

    Three Instagram stories by influencers promoting a debt advice company were banned for not making clear the risk and fees of IVAs and for not making their posts obviously identifiable as ads.

  • Innate-Essence Ltd t/a Theturmeric.co

    • Upheld
    • Social media (own site)
    • 02 June 2021

    A Facebook post promoting painkiller shots was banned for making claims which were not authorised on the Great Britain nutrition and health claims register.

  • The Positive Birth Company Ltd

    • Upheld
    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • Laybuy Holdings (UK) Ltd

    • Upheld
    • Internet (website content)
    • 26 May 2021

    A website ad for a delayed payment service was banned for misleadingly claiming that the credit checks they performed would not affect consumers’ credit scores.