Rulings (194)
  • Alchemy Bros Ltd t/a Energy Grant Access

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    A paid-for Meta ad offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the Scottish Government, falsely implied that they were acting for purposes outside their trade and didn’t make their commercial intent clear.

  • ECO4U LTD

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Four paid-for Facebook ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants and didn’t make the nature of their business clear.

  • Ignite Sustainable Energy Ltd t/a ignitese.co.uk

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Two paid-for Facebook and Instagram ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.

  • Impact Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Two paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.

  • Lead Pronto Ltd t/a LeadPronto

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Four paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants for a free boiler, and didn’t make the nature of their business clear.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Three paid-for Meta ads made unauthorised specific health claims, referred to an amount of weight loss, implied a food could prevent, treat or cure PCOS and symptoms of the menopause and made medicinal claims for an unlicenced product.  

  • Pulsio Ltd

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    A paid-for Facebook ad made misleading and unsubstantiated savings claims.

  • Samsung Electronics (UK) Ltd t/a Samsung

    • Upheld
    • Website (own site)
    • 11 December 2024

    A cashback promotion on the Samsung website caused unnecessary disappointment and wasn’t administered fairly.

  • ACME Vape Ltd

    • Upheld in part
    • Social media (own site), Cinema (ad)
    • 04 December 2024

    A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.

  • Bodystreet Franchise (UK) Ltd

    • Upheld
    • 04 December 2024

    A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.

  • Churchill Retirement Living Ltd

    • Upheld
    • 04 December 2024

    A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.

  • Vita Studio Pte Ltd

    • Upheld
    • 04 December 2024

    An in-game ad for a mobile app game discouraged essential treatment for a condition for which medical supervision should be sought and misleadingly claimed the app could help treat sleep loss problems.

  • Wizz Air Hungary Ltd

    • Upheld
    • Website (paid ad)
    • 27 November 2024

    A paid-for Google ad for Wizz Air gave a misleading impression of their flights’ environmental impact by not making the basis of comparative claims clear or providing verifying information.

  • Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Harrington & Byrne Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Solomon Global Ltd t/a Buy Bullion

    • Upheld
    • Social media (paid ad)
    • 20 November 2024

    A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • The Pure Gold Group Ltd t/a The Pure Gold Company

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Cult & Boutique (Wine Management) Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also made unsubstantiated investment claims.

Informally resolved (25)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ellis Hay t/a Ellis Hay

    • 12 June 2024
    • Number of complaints: 1

    Topic: Property sales and lettings

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Hutchison 3G UK Ltd t/a Three, SMARTY

    • 12 June 2024
    • Number of complaints: 1