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Whitbread Group plc t/a Premier Inn, Beefeater
A paid-for search ad made misleading claims about the price of hotel rooms.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
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Space NK Ltd t/a Space.NK
A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions.
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Witcombe Festival
A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.
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Churchill Retirement Living Ltd t/a Churchill Retirement Living
A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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HJ Heinz Foods UK Ltd t/a Heinz
A packaging promotion for ‘free days out’ omitted significant conditions.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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CrypticKits
A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1
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Prism Marketing Group Ltd t/a Green Energy Voucher
A Facebook post and a landing page for a home improvement saving company exaggerated the efficacy of spray foam insulation and misleadingly implied consumers could get a discount on its installation.
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THG Nutrition Limited t/a My Protein
A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.
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Hurtigruten UK Ltd t/a Hurtigruten
A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.
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Imiracle (HK) Ltd t/a Elfbar
A post for Elf Bar on Discord directly promoted unlicensed nicotine-containing e-liquids in online media.
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Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital
Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...
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Hutch Games Ltd
A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.
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Hutch Games Ltd
A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.
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Prettylittlething.com Ltd t/a Prettylittlething.com
An email ad failed to administer a pricing promotion via a discount code fairly.
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The Diesel Car Company
A listing for a car had a misleading pricing quote.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (32)