Rulings (29)
  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • Internet (on own site), Television
    • 24 February 2021

    Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.

  • Hutchison 3G UK Ltd t/a 3

    • Upheld
    • Search (paid), Internet (on own site), Television
    • 24 February 2021

    A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”

  • Studio Retail Ltd

    • Upheld
    • Television, VOD
    • 27 January 2021

    A TV and video on demand ad for a shopping retailer was banned for irresponsibly encouraging excessive spending.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Internet
    • 06 January 2021

    A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.

  • Lidl Great Britain Ltd

    • Upheld
    • Internet (on own site), National press, Leaflet
    • 16 December 2020

    Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.

  • KS Competitions Ltd

    • Upheld
    • 02 December 2020

    A website ad promoting a competition to win hair products breached the CAP Code for not explaining the free entry route and for stating that its closing date would be extended if all tickets were not sold.

  • Rightio Ltd

    • Upheld
    • Internet (sponsored search)
    • 25 November 2020

    A paid-for Google Ad for a plumbing service misleadingly stated that a call-out charge did not apply for diagnostic work carried out by engineers.

  • Omaze Inc

    • Upheld
    • 07 October 2020

    A website promotion for a house raffle competition did not clearly explain the free route entry.

  • The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales

    • Upheld
    • 23 September 2020

    A radio ad for a used car dealer was banned for presenting the terms and conditions in an unclear and ambiguous manner.

  • Anglian Windows Ltd t/a Anglian Home Improvements

    • Upheld
    • Internet (on own site)
    • 05 August 2020

    A website ad for home appliances was banned for making misleading savings claims.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Hydro Solutions Fylde Ltd t/a Elite Competitions

    • Upheld
    • Internet (sales promotion)
    • 06 May 2020

    A website page for prize competitions was misleading because the free entry route was unclear, the closing date was extended without good reason and a prize of 70% of ticket sales was not a reasonable equivalent to the advertised prizes.

  • I Saw it First Ltd

    • Upheld
    • Text Message
    • 06 May 2020

    A text message and a website for an online fashion retailer misleadingly implied a promotion was applicable to all products and that, by using a countdown clock, discount offers were time-limited.

  • MissPap Ltd t/a Misspap

    • Upheld
    • Internet (on own site), Website (own site)
    • 06 May 2020

    A website for an online fashion retailer which used a countdown clock misleadingly implied discount offers were time-limited.

  • Buy It Direct Ltd t/a Furniture123

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    A furniture website made misleading savings claims.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.