Rulings (38)
  • Churchill Retirement Living Ltd

    • Upheld
    • 04 December 2024

    A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Webloyalty International Ltd t/a Webloyalty, Complete Savings

    • Upheld
    • 23 October 2024

    Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear.  

  • Webloyalty International Ltd t/a Webloyalty, Complete Savings

    • Upheld
    • 23 October 2024

    Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'.    

  • Sky UK Ltd t/a NOW

    • Upheld
    • Internet (website content)
    • 25 September 2024

    A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Sports Supplements Ltd t/a Bulk

    • Upheld
    • Email
    • 04 September 2024

    An email contained a promotion which wasn't capable of being used and so wasn't administered fairly.

  • CPD Regulatory Office

    • Upheld
    • Internet
    • 28 August 2024

    A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.

  • Sky UK Ltd t/a NOW

    • Upheld
    • Website (ad feature)
    • 31 July 2024

    A website ad for NOW TV omitted material information about the inclusion of ads in basic streaming membership plans.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Social media (own site)
    • 15 May 2024

    A series of tweets misleadingly implied that a promotion included all product lines, failed to include the closing dates or times of the promotion and misleadingly implied that further discounts would not be available when the promotion ended.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • The Sky Mining Company Ltd t/a Sky Mining

    • Press general, Internet (website content), Social media (own site)
    • 10 April 2024

    A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 03 April 2024

    A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.

  • Mous Products Ltd

    • Upheld
    • Television
    • 03 April 2024

    A TV ad made misleading claims about the efficacy of a range of phone cases.

  • Nationwide Building Society t/a Nationwide

    • Upheld
    • Press general, Television, Radio
    • 03 April 2024

    TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • Top Games Inc

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.

Informally resolved (3)
  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions