Rulings (148)
  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • British Gas Services Ltd t/a British Gas

    • Upheld
    • Television
    • 20 October 2021

    Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.

  • Hey Habito Ltd

    • Upheld
    • Television, VOD
    • 20 October 2021

    A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.

  • Rematch Credit Ltd t/a DivideBuy

    • Upheld
    • Poster
    • 20 October 2021

    A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.

  • The Workers Union Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 20 October 2021

    A paid-for search ad and a website ad for an employment-related services company was banned for misleadingly implying that they were a trade union.

  • Warburtons Ltd

    • Not upheld
    • Social media (own site)
    • 20 October 2021

    Two ads for Warburtons were not found to be misleading.

  • BrewDog plc

    • Upheld
    • Social media (own site)
    • 20 October 2021

    Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.

  • Charlotte Tilbury Beauty Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 October 2021

    An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.

  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Dormeo UK Ltd

    • Upheld
    • Television
    • 13 October 2021

    A TV ad for a mattress was banned for making misleading savings claims.

  • Gemporia Ltd

    • Upheld
    • Television
    • 13 October 2021

    A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.

  • Kiddies Kingdom Ltd

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for children’s clothes and products were banned for making misleading savings claims.

  • The A&S Leisure Group

    • Upheld
    • Internet (website content), Social media (own site)
    • 13 October 2021

    A website and Facebook post for a casino was banned for creating the impression that consumers could gamble without limits or restrictions.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for Voxi was banned for making misleading price claims.

  • Kinetique Ltd t/a Ethica Diamonds

    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • London Medical Academy - Pre Medical Education Ltd t/a London Medical Academy

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad promoting medical courses was banned for implying that they were accredited higher education courses and that they were recognised by the GMC when this was not the case.

  • salesforce UK Ltd

    • Not upheld
    • VOD
    • 06 October 2021

    A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.

  • HairCybele

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 September 2021

    An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Email, Television
    • 29 September 2021

    A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.