Rulings (43)
  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Stephen Bear t/a Pink Panther Models

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for an adult webcam modelling recruitment agency made misleading earnings claims and inaccurate statement about the organisation’s experience in the sector.

  • CheaperWaste Ltd

    • Upheld
    • Internet (website content)
    • 18 May 2022

    A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.

  • My Pharmacy (UK) Ltd

    • Upheld
    • Website (own site)
    • 04 May 2022

    We upheld complaints about ads for a vitamin supplement .

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.

  • Stillbloom Ltd

    • Upheld
    • Internet (video)
    • 13 April 2022

    An ad for lead generation service CleverKeith has been banned for misleading advertising.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Website (own site), Social media (own site)
    • 23 March 2022

    Two Instagram Stories and a website ad for an online clothing brand were banned for making misleading price claims.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Poster, Internet (website content)
    • 16 March 2022

    A website and poster ad for mattresses were banned for making misleading savings claims. 

  • Moneysupermarket.com Ltd

    • Upheld
    • Radio
    • 09 March 2022

    A radio ad for moneysupermarket.com was banned because the terms and conditions were not presented in a clear and intelligible manner. 

  • Back to Normal

    • Upheld
    • Website (own site)
    • 02 March 2022

    A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19. 

  • Innocent Ltd t/a Innocent

    • Upheld
    • Television, VOD
    • 23 February 2022

    A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.

  • Nutricia Ltd

    • Upheld
    • Audio (podcast)
    • 23 February 2022

    A podcast ad was banned because it confused between infant formula and follow-on formula and for making health claims for infant formula. 

  • Person(s) unknown

    • Upheld
    • Directory
    • 16 February 2022

    An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children.

  • Specsavers Hearcare Ltd

    • Not upheld
    • Leaflet
    • 16 February 2022

    A leaflet for Specsavers Hearcare was unlikely to cause serious or widespread offence and was not irresponsible.

  • Steven Thomas

    • Upheld
    • 02 February 2022

    A local press ad placed by Steven Thomas, seen in the Forest of Dean and Wye Valley Review, The Forester and the Cheltenham Post in September and October 2021 featured the headline “Do you know about the MHRA Yellow Card Scheme?” with the sub-headline “Have you been vaccinated or know somebody who has? Did you know th...

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Rental Republic Ltd

    • Upheld
    • Website (own site)
    • 19 January 2022

    A website post by the holiday rental company Travelopo was banned for stating that they were the number one holiday website globally without holding adequate comparative evidence to support this claim.

  • Chloe Ferry t/a chloegshore1, Chloe1ferry

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story post by Chloe Ferry was banned for not being obviously identifiable as an ad. 

  • The Lowcal Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.