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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
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Churchill Retirement Living Ltd t/a Churchill Retirement Living
A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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Prism Marketing Group Ltd t/a Green Energy Voucher
A Facebook post and a landing page for a home improvement saving company exaggerated the efficacy of spray foam insulation and misleadingly implied consumers could get a discount on its installation.
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Hurtigruten UK Ltd t/a Hurtigruten
A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.
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Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital
Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...
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Hutch Games Ltd
A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.
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Hutch Games Ltd
A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.
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The Diesel Car Company
A listing for a car had a misleading pricing quote.
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London and Quadrant Housing Trust
A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.
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DFDS Seaways Ltd t/a DFDS, dfdsseaways.co.uk
A website for a ferry operator misleadingly claimed that fares were from £47, when the £47 one-way ticket was only available when booked as part of a four-person cabin.
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AOS Trading Ltd t/a Rattan Hut
An email, website, and paid-for Instagram story for a garden furniture retailer misleadingly claimed that items were free despite consumers having to meet a minimum order value to use the voucher codes.
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Sky UK Ltd
The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons.
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Gemporia Ltd
Two teleshopping presentations for a jewellery retailer made misleading saving claims and price statements.
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Marshall Motor Group Ltd
A listing on a car dealer’s network website made misleading savings claims.
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Sky UK Ltd
A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi.
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THG Nutrition Limited t/a My Protein
The website for a sports nutrition retailer made misleading savings claims which suggested that a significant proportion of products would be discounted by 80%.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (20)