Rulings (20)
  • AHK Designs Ltd t/a Victoriaplum.com

    • Upheld
    • 22 May 2024

    A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served.

  • Pink Self Storage Ltd

    • Upheld
    • 22 May 2024

    A website ad made misleading claims about price and hidden fees.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Simba Sleep Ltd

    • Upheld
    • Internet (website content)
    • 06 March 2024

    A website featured misleading claims around reference prices and associated savings.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Churchill Retirement Living Ltd t/a Churchill Retirement Living

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 January 2024

    A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 31 January 2024

    A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.

  • Zzoomm plc

    • Upheld
    • Direct mail
    • 10 January 2024

    A direct mailing misleadingly stated the savings someone could make with their broadband service.

  • Prism Marketing Group Ltd t/a Green Energy Voucher

    • Upheld in part
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A Facebook post and a landing page for a home improvement saving company exaggerated the efficacy of spray foam insulation and misleadingly implied consumers could get a discount on its installation.

  • Hurtigruten UK Ltd t/a Hurtigruten

    • Upheld
    • Internet (website content)
    • 25 October 2023

    A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.

  • Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...

  • Hutch Games Ltd

    • Upheld
    • App (own claim)
    • 04 October 2023

    A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.

  • Hutch Games Ltd

    • Upheld
    • App (own claim)
    • 04 October 2023

    A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.

  • The Diesel Car Company

    • Upheld
    • Internet (website content)
    • 27 September 2023

    A listing for a car had a misleading pricing quote.

  • London and Quadrant Housing Trust

    • Upheld
    • Poster
    • 20 September 2023

    A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.

  • DFDS Seaways Ltd t/a DFDS, dfdsseaways.co.uk

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A website for a ferry operator misleadingly claimed that fares were from £47, when the £47 one-way ticket was only available when booked as part of a four-person cabin.

  • AOS Trading Ltd t/a Rattan Hut

    • Upheld
    • 06 September 2023

    An email, website, and paid-for Instagram story for a garden furniture retailer misleadingly claimed that items were free despite consumers having to meet a minimum order value to use the voucher codes.

  • Sky UK Ltd

    • Upheld in part
    • Internet (website content)
    • 26 July 2023

    The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons. 

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 July 2023

    Two teleshopping presentations for a jewellery retailer made misleading saving claims and price statements.