Rulings (14)
  • Gemporia Ltd

    • Upheld
    • Television
    • 05 March 2025

    A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.

  • Maki Online Services Ltd

    • Upheld
    • 26 February 2025

    An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website.   

  • Webloyalty International Ltd t/a Webloyalty, Complete Savings

    • Upheld
    • App (paid ad)
    • 23 October 2024

    Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear.  

  • Webloyalty International Ltd t/a Webloyalty, Complete Savings

    • Upheld
    • Website (own site)
    • 23 October 2024

    Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'.    

  • Sky UK Ltd t/a NOW

    • Upheld
    • Internet (website content)
    • 25 September 2024

    A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.

  • Gelcard Ltd t/a Water2

    • Upheld
    • Email
    • 31 July 2024

    An email advertising a water filter caused unjustified fear or distress on the basis of misleading claims.

  • Person(s) unknown t/a Gauge B-Ready Locks, Guardian Tech Locksmith Cranleigh, ApexCraft Locksmith Frimley and Alex the Locksmith West Molesey

    • Upheld
    • Internet (website content)
    • 31 July 2024

    Four websites for locksmiths misleadingly stated that they were a local business and that they had physical premises in certain locations when this wasn’t the case.

  • iVape London Ltd

    • Upheld
    • Email
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • AHK Designs Ltd t/a Victoriaplum.com

    • Upheld
    • 22 May 2024

    A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served.

  • Avensure Ltd t/a Employment Law Advice Bureau

    • Upheld
    • 22 May 2024

    A direct mailing to a business was not obviously identifiable as an ad.

  • Pink Self Storage Ltd

    • Upheld
    • 22 May 2024

    A website ad made misleading claims about price and hidden fees.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Worldwide Trademarks sro t/a Worldwide Trademarks

    • Upheld
    • Direct mail
    • 20 March 2024

    A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.

Informally resolved (5)
  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms