Rulings (330)
  • 123-Reg Limited

    • Upheld
    • Internet (search engine)
    • 19 July 2017

    A Google sponsored search result for a web-hosting company featured text that stated, “123-reg Web Domain Names - Get Your .co.uk For Only 0.99p … Choose the UK Domain Name Experts - .CO.UK Domain 99p - .UK Domain 99p … Web Hosting Only £2.49/m …”.

  • BMW (UK) Ltd

    • Not Upheld
    • Television
    • 19 July 2017

    A TV ad for the BMW 5 Series, seen on 8 March 2017, showed a man driving through countryside and then through a city. At one point while he was driving, he swiped his hand across a built-in screen alongside the car's dashboard. The voice-over stated "Introducing the new BMW 5 Series. Ambition raised".<...

  • Cocoalocks.com

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 19 July 2017

    A paid for Facebook ad and a website for Cocoalocks.com seen in April 2017:

    a. The Facebook ad showed an image of a woman holding the cocoa locks product and an image of her long hair and included text which stated "I Grew My Hair 7 Inches in 3 Months, Here's How I Did it ...".

    b. T...

  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Television
    • 19 July 2017

    A TV ad for Colgate Total Proof toothpaste, viewed on 21 April 2017, featured a voice-over that stated, “You brush your teeth every day. But wouldn’t you feel better if you could see and feel it cleaning? Colgate Total Proof. It turns into a blue foam as you brush, fights bacteria and reduces plaque. So ...

  • Houser Ltd t/a Houser.co.uk

    • Upheld
    • Internet (on own site)
    • 19 July 2017

    A website for property listing page Houser Ltd, www.houser.co.uk, seen in March 2017, for a house in Lincolnshire.

  • Jupiter Blue Ltd

    • Upheld
    • Internet (on own site)
    • 19 July 2017

    The Jupiter Blue website www.jupiterblue.co.uk, seen in February 2017, included a product page for a loft hatch that stated they were available "From £49.50". Below the price, three boxes allowed consumers to choose a size, lock option and quantity.

  • Laura Ashley Ltd

    • Upheld
    • Internet (sales promotion)
    • 19 July 2017

    A website and a Facebook post for Laura Ashley:

    a. The home page of the website www.lauraashley.com, seen in December 2016, advertised an “Up to 50% off Sale”. The terms and conditions page of the website stated that the sale ended on 2 January 2017.

    b. The post on Laura Ashley’...

  • Sky UK Ltd t/a Sky

    • Upheld
    • National press, Television
    • 19 July 2017

    A TV ad and a national press ad for Sky broadband, seen in July 2016:

    a. The TV ad began with an animated dog playing an online music video and asking her friends to dance with her as the music played in the background. One agreed to dance with her, but at that moment the music skipped and then stopped, an...

  • Smith & Lawson Ltd t/a EHIC Direct

    • Upheld in part
    • Internet (on own site)
    • 19 July 2017

    A website, www.ehicdirect.org.uk, for a commercial company that offered services to check and submit applications for the NHS European Health Insurance Card on behalf of customers was seen in December 2016.

    At the top of each page of the website text stated “EHIC Direct European Health Insurance Card...

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Upheld
    • E-mail
    • 19 July 2017

    An email for The Tanning Shop, dated 6 March 2016, said “Use our UV to get YOUR

    Vitamin D!” and “Exposure to UV light is the most powerful way to promote Vitamin D

    production and using a responsible tanning programme is by far the most efficient!” At the top of the ad was ...

Informally resolved (1827)
    After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:
  • 247 Home Assist Ltd t/a 247 Home Rescue

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Abellio East Anglia Ltd

    • 19 July 2017
    • Number of complaints: 2

    Media: Poster
    Topic: Holidays, travel and motoring

  • Aldi Stores Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Arden Hotel Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Baa Bar Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Leaflet
    Topic: Promotions and competitions, Alcohol

  • Barker & Stonehouse Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Home and garden

  • Beauty Concepts International Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (OM 3rd party)
    Topic: Beauty products, grooming and hygiene

  • Boots UK Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site), Magazine
    Topic: Beauty products, grooming and hygiene

  • British Airways plc

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • British Telecommunications plc

    • 19 July 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

Mail order cases (32)
  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Spar (UK) Ltd

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nisa Retail Ltd

    • 07 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • carpediememmie.co.uk

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Willow Bracelets

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

  • coralisland.co.uk

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Food, drink and supplements

  • Juicetou Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • LMnext UK Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (social networking), Internet (sales promotion)
    Topic: Sports, leisure and hobbies

Database cases (17)
  • Virgin Media Ltd

    • 12 July 2017
  • The Smile Train UK

    • 05 July 2017
  • MuscleFood Ltd

    • 28 June 2017
  • Emailing Network Sarl t/a ClicPlan

    • 14 June 2017
  • Shades Window Blinds Ltd

    • 07 June 2017
  • Norwich Dance Wear Ltd t/a Porselli

    • 31 May 2017
  • Saint John Patrick Publishers Ltd t/a St John Patrick Publishers

    • 17 May 2017
  • Uber BV

    • 08 March 2017
  • Price Engines Ltd t/a Home Improvement Quotes

    • 01 March 2017
  • Virgin Media Ltd

    • 01 March 2017