Rulings (149)
  • Go-Vi Ltd

    • Internet (website content)
    • 23 June 2021

    A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.

  • YORKTEST LABORATORIES LTD

    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • LC International Ltd t/a Ladbrokes

    • Social media (paid ad)
    • 16 June 2021

    A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.

  • Stephen Bear t/a stevie bear

    • Internet (video)
    • 16 June 2021

    Three YouTube videos by influencer Stephen Bear promoting a competition were banned as the prize was not awarded.

  • UKGBrunch Ltd

    • Social media (own site)
    • 16 June 2021

    Two posts on an event promoter’s Facebook page were banned for encouraging excessive consumption of alcohol.

  • Anthony Grant t/a Resonator.uk

    • Internet (website content), Social media (own site)
    • 09 June 2021

    A website and Facebook ad for an electronic bio-resonance machine was banned for stating that it was an effective alternative to vaccination against COVID-19.

  • Hyundai Motor UK Ltd

    • Internet (website content)
    • 09 June 2021

    A website ad for Hyundai was banned for implying that no impurities caused by driving the Hyundai NEXO would remain in the air without having adequate substantiation to prove this was true.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Television
    • 09 June 2021

    A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.

  • Tesco Stores Ltd t/a Tesco

    • Newspaper
    • 09 June 2021

    A newspaper ad for Tesco did not make misleading price comparison claims and did not break the CAP Code.

  • Ashteck Media Ltd t/a Ashteck Media

    • Social media (influencer or affiliate ad)
    • 02 June 2021

    Three Instagram stories by influencers promoting a debt advice company were banned for not making clear the risk and fees of IVAs and for not making their posts obviously identifiable as ads.

  • Boux Avenue Ltd

    • Social media (paid ad)
    • 02 June 2021

    A paid-for Facebook ad featuring a woman wearing lingerie did not break the CAP Code as the model did not appear to be unhealthily thin.

  • Innate-Essence Ltd t/a Theturmeric.co

    • Social media (own site)
    • 02 June 2021

    A Facebook post promoting painkiller shots was banned for making claims which were not authorised on the Great Britain nutrition and health claims register.

  • Nike (UK) Ltd

    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • The Positive Birth Company Ltd

    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • Laybuy Holdings (UK) Ltd

    • Internet (website content)
    • 26 May 2021

    A website ad for a delayed payment service was banned for misleadingly claiming that the credit checks they performed would not affect consumers’ credit scores.

  • Luno Money Ltd t/a Luno

    • Poster
    • 26 May 2021

    A poster for a cryptocurrency exchange service was banned for failing to illustrate the risks of investing in Bitcoin and for taking advantage of consumers’ lack of experience by implying that investing in it was straightforward.

  • GOAT Company Ltd t/a Goat Games

    • Internet (video)
    • 19 May 2021

    A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • Homeopathy UK

    • Internet (website content)
    • 19 May 2021

    A website ad for a homeopathy company was banned for discouraging essential treatment for conditions for which medical supervision should be sought. 

  • Ideal Shopping Direct Ltd t/a Create and Craft

    • Internet (on own site)
    • 19 May 2021

    A website ad for a crafting retailer’s discount service was banned as it did not represent a genuine saving against the usual selling price.

  • JST Nutrition Ltd

    • Social media (influencer or affiliate ad)
    • 19 May 2021

    Seven posts on Jodie Marsh's Instagram account, promoting a food supplement retailer, were banned for making specific health claims which were not were authorised on the GB Register and for not ensuring that the posts were obviously identifiable as ads.