Rulings (29)
  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • Arsenal Football Club plc

    • Upheld
    • Website (own site)
    • 10 August 2022

    [Republished ruling] A Facebook post and website post by Arsenal Football Club promoting fan tokens were misleading because they did not make sufficiently clear that the value of investments in paid-for Fan Tokens was variable and as cryptoassets they were unregulated; omitted material information, including that free ...

  • Boux Avenue Ltd

    • Upheld
    • Social media (own site)
    • 10 August 2022

    A post on the company’s Facebook page was irresponsible and likely to cause serious or widespread offence by objectifying women

  • ITAE Productions Ltd t/a The VIVIT Experience ; VIVIT

    • Upheld
    • Email
    • 10 August 2022

    An email for a Father’s Day promotion that featured a picture Fred West was banned for being likely to cause serious or widespread offence and distress

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Website (own site)
    • 10 August 2022

    Images on a fast-fashion retailer’s website featuring Alabama Barker were socially irresponsible and likely to cause harm and offence by depicting an under 18 in a sexual manner

  • LC International Ltd t/a Coral

    • Upheld
    • Television
    • 03 August 2022

    A TV ad for Corals advertised gambling irresponsibly.

  • LifeSafe Technologies Ltd

    • Not upheld
    • Social media (paid ad)
    • 03 August 2022

    A paid-for Facebook ad for a fire extinguisher did not cause excessive fear or distress.

  • The National Society For The Prevention of Cruelty to Children t/a NSPCC

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not irresponsibly suggest that people should call the charity instead of the police when they suspected cases of abuse were happening.

  • Secret Surgery Ltd

    • Upheld
    • Social media (own site)
    • 13 July 2022

    Ads on Instagram and Facebook promoted a prescription-only medicine and irresponsibly put pressure on consumers to have Botox procedures.

  • OneSoft Studio

    • Upheld
    • Game (mobile/app)
    • 06 July 2022

    Two in-game mobile ads were banned for objectifying women, condoning sexual assault and encouraging sexual violence.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 06 July 2022

    We didn’t uphold complaints about a TV ad for Sky Cinema.

  • Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel

    • Upheld
    • Internet (video)
    • 29 June 2022

    A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Upheld
    • Television, VOD
    • 15 June 2022

    A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.

  • Vegan Friendly UK

    • Upheld in part
    • Television
    • 08 June 2022

    A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.

  • Ayoomi Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 01 June 2022

    An in-game ad was socially irresponsible and likely to cause serious or widespread offence for objectifying women or presenting them as stereotyped sexual objects and featuring implied non-consensual sexual acts. 

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • LeMieux Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.

  • Surfshark Ltd

    • Upheld
    • Internet (video)
    • 20 April 2022

    A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.