Rulings (27)
  • Health Line

    • Upheld
    • Social media (paid ad)
    • 22 January 2025

    Two paid-for Facebook ads misleadingly exaggerated the capabilities of laser eye treatment, falsely implied that they directly provided laser eye treatment themselves and didn't make clear that they received a commission for their service. 

  • Marren Healthcare Ltd

    • Upheld
    • Website (own site)
    • 08 January 2025

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using their website. They also didn't make clear that they received a commission for their services.

  • Sparring Partners Ltd t/a Gymbox

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram ad was socially irresponsible and caused undue distress.

  • Go Night Night (unconfirmed)

    • Upheld
    • Website (own site)
    • 30 October 2024

    A website for a sleep consultancy company misleadingly featured the logo of a professional standards body that it wasn't registered with.  

  • The Boots Company plc

    • Upheld
    • Television, Video on demand
    • 30 October 2024

    A TV and Video on Demand (VOD) ad condoned not using sunscreen.

  • Fanfinders Ltd

    • Upheld
    • Social media (paid ad)
    • 09 October 2024

    A paid-for Facebook ad promoting a free baby box featured an image which didn’t accurately represent what customers received.

  • 247 Home Furnishings Ltd t/a 247Blinds

    • Upheld
    • Internet (website content)
    • 04 September 2024

    A website ad which made references to blindness were likely to cause serious or widespread offence on the grounds of disability.

  • Hike Future Ltd t/a Hike Footwear

    • Upheld
    • Social media (paid ad)
    • 28 August 2024

     Three paid-for Facebook ads made misleading claims about a money back guarantee, made medical claims for unlicensed products and featured testimonials that weren’t genuine.

  • Flow Neuroscience AB t/a Flow

    • Upheld
    • Internet
    • 07 August 2024

    An ad on Gemma Collins' Instagram account discouraged treatment for depression, a condition for which medical supervision should be sought.

  • MedTech Global LLP t/a Orthoback

    • Upheld
    • Internet
    • 07 August 2024

    A website and Facebook ad made unsubstantiated savings claims, made misleading claims about the advertiser's money-back guarantee and returns policy, and made medical claims for an unlicenced product which did not have the relevant compliance labels.   

  • Person(s) unknown t/a Nultqh GB

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad for a prostate patch made medicinal claims for an unlicensed product.

  • Person(s) unknown t/a Cishx GB

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.

  • Innocent Health Ltd t/a Novomins Nutrition

    • Upheld
    • Internet
    • 24 July 2024

    A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.

  • Feel Holdings Ltd t/a Feel

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause.

  • Happy Koala LLC t/a MenoDaily

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made health claims that referred to a rate or amount of weight loss.

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

     A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made unauthorised general health claims.

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads claimed that a supplement could cure symptoms of the menopause.

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

Informally resolved (1)
  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions