Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (4)

FL19 CIC t/a Frontline 19
- Not upheld
- Cinema
- 17 July 2024
A cinema ad for a non-profit support service wasn't irresponsible and did not cause unjustifiable distress.
Alzheimer's Society
- Not Upheld
- 05 June 2024
Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.
Worldwide Trademarks sro t/a Worldwide Trademarks
- Upheld
- Direct mail
- 20 March 2024
A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.
One Source Digital Ltd
- Upheld
- Social media (paid ad)
- 16 August 2023
A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.

Informally resolved (0)

Mail order cases (0)

Database cases (0)