Rulings (47)
  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 March 2024

    A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.

  • Volkswagen Group United Kingdom Ltd t/a Audi

    • Upheld
    • VOD
    • 06 March 2024

    A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 February 2024

    Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.

  • LifeSafe Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • Pasifik Health Services Inc t/a Care In Turkey

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading claims about ‘world-class doctors’ that could not be substantiated, and made misleading and irresponsible claims about safety.

  • Planet Computers Ltd

    • Upheld
    • Internet (website content)
    • 10 January 2024

    A website misleadingly stated when a smartphone would be in stock.

  • Virgin Media Ltd t/a Virgin Media

    • Upheld
    • Internet (website content)
    • 13 December 2023

    A website claiming that the provider offered "the fastest WiFi Guarantee of any major provider" was misleading.

  • GetAgent Ltd

    • Upheld
    • Internet (website content)
    • 06 December 2023

    A website for estate agent referrals did not make it clear that some results were marketing communications, and claimed to make ‘impartial recommendations’ which was misleading.

  • Imiracle (HK) Ltd t/a ELFBAR

    • Upheld
    • Poster, Digital outdoor
    • 29 November 2023

    A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.

  • Merlin Attractions Operations Ltd t/a Alton Towers Resort

    • Upheld
    • Internet (website content)
    • 29 November 2023

    A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked.

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • Renault UK Ltd t/a Dacia, Renault

    • Upheld
    • Social media (paid ad)
    • 29 November 2023

    A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • Essential Sounds Hearing

    • Upheld
    • Internet (website content)
    • 01 November 2023

    A website for hearing aids misleadingly stated their products were invisible in the ear, did not provide a refund within the advertised thirty days and made a misleading claim about stock availability.

  • Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app.

  • HMK V AG t/a Windsor Mint

    • Upheld
    • Television
    • 18 October 2023

    A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.