Rulings (59)
  • Elite Aesthetic Clinic Ltd

    • Upheld
    • Social media (own site)
    • 03 August 2022

    Three ads on social media were banned for advertising Kenalog, a prescription-only treatment.

  • FlexFuel-Energy Development

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that misleadingly implied that a hydrogen-injection treatment for engines could reduce carbon emissions without evidence.

  • JC Atkinson & Son Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • PlanetArt UK Ltd t/a FreePrints

    • Upheld
    • App (own claim)
    • 03 August 2022

    An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges.

  • UK Flooring Direct Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied a particular savings offer was time-sensitive.

  • Ella Kate Reeves

    • Upheld
    • Social media (own site)
    • 27 July 2022

    Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.

  • HeyNutrition Ltd

    • Upheld
    • Internet (sponsored search)
    • 27 July 2022

    Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.

  • Purolabs Nutrition Ltd t/a Purolabs

    • Upheld
    • Internet (sponsored search)
    • 27 July 2022

    Two paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.

  • AA Ltd

    • Upheld
    • Poster, Website (own site)
    • 20 July 2022

    A poster and website ad contained inaccurate claims that AA was the UK’s ‘largest provider’ for breakdown services, which could not be verified.

  • Indeed Inc

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not include or promote any harmful gender stereotypes .

  • Weybury Hildreth Ltd t/a Purflo

    • Upheld
    • Internet (website content)
    • 20 July 2022

    A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 July 2022

    An Instagram story on Molly-Mae Hague’s account did not make clear and upfront the commercial intent behind it and was not obviously identifiable as an ad.

  • Young's Seafood Ltd

    • Not upheld
    • Website (own site), Television, Social media (own site)
    • 13 July 2022

    Claims in a TV ad, on the company’s own website and Facebook posts to be “… the nation’s favourite” and ”Britain’s favourite” did not break our rules on misleading advertising and comparisons with identifiable competitors.

  • Fox Milton & Co Ltd t/a Unique Funeral Plans

    • Upheld
    • Internet (website content), Social media (own site)
    • 06 July 2022

    Ads on the website homepage, Facebook and Twitter accounts for Unique Funeral Plans misleadingly implied a relationship with Sterling Trust Corporation that did not exist.

  • WaterWipes UC

    • Upheld
    • Social media (paid ad)
    • 29 June 2022

    A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.

  • First Trenitalia West Coast Rail Ltd t/a Avanti West Coast

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A website for a train company made misleading claims that its ticket prices could not be beaten.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.

  • Sky UK Ltd

    • Upheld
    • Poster, Television
    • 08 June 2022

    A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • AJ Bell

    • Not upheld
    • Television
    • 01 June 2022

    A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits