Rulings

Allay Claims Ltd t/a CheckMyPaydayLoan.com

• Upheld
• Radio
• 07 February 2018

A radio ad for a claims management company, CheckMyPaydayLoan.com, broadcast on 20 September 2017. The ad featured a voice-over that stated, "Ever had a time in your life where you've been forced to rely on payday loans and then struggled to make the repayments? You could be entitled to compensation. At Check M...

General Motors UK Ltd t/a Vauxhall

• Not Upheld
• Television, Radio
• 07 February 2018

A TV and radio ad for Vauxhall:

a. The TV ad, seen in September 2017, showed a couple in a car discussing the Wi-Fi password. The voice-over at the ad’s conclusion stated, “We call that one of life’s small victories and here’s another one: we’ll beat your quote from the well-known online car buyer by £1000 on ...

Puig (UK) Ltd t/a Paco Rabanne

• Not Upheld
• Television, VOD
• 07 February 2018

Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

Ryanair Ltd

• Not Upheld
• Poster, Television, Radio
• 07 February 2018

A TV ad, a radio ad and a poster for Ryanair:

a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers ca...

Sky UK Ltd

• Not Upheld
• Television
• 07 February 2018

A TV ad for Sky TV, broadcast on 23 September 2017, promoted the Sky Sports Premier League channel. The ad stated, "New Sky Sports is here. So now all our existing and new Sky TV customers can get our brand new channel dedicated to the Premier League, and watch all the unmissable drama from 126 live games. Upgr...

trivago N.V. t/a trivago

• Not Upheld
• Television
• 07 February 2018

A TV ad for Trivago, seen on 30 July 2017, began with an actress who said, “How many hotels does Trivago compare? 1,000? 10,000? 100,000? 300,000? 500,000? 700,000? Trivago now compares prices from more than a million hotels to find the ideal hotel for the best price.”​

Bluecrest Health Screening Ltd

• Upheld
• Direct mail
• 31 January 2018

A direct mailing advertising a health screening service, received in June 2017, stated “You are probably very well looked after by your NHS GP when you are ill, but you may also appreciate that many serious health conditions don’t show any warning signs. Around 80% of Strokes are caused by a blockage. That's why a c...

Shaun Smith

• Upheld
• Internet (on own site)
• 31 January 2018

A website, www.18kaweek.com , promoting an internet marketing earnings scheme, seen on 2 November 2017, stated “How To Earn $2,571 + A Day…This Internet Millionaire Wants To “Give You His Money Making Website (The SAME Website That Has Made Him A Millionaire For FREE!”…Just To Prove That His Online Money-Making Syst...

Geox SpA

• Upheld
• Television
• 24 January 2018

A TV ad for Geox SpA, a shoe retailer, seen on the Disney Junior Plus channel on 11 August 2017, featured a voice-over stating, “With the purchase of a pair of Geox, you’ll get Geox XLight”. Children were shown holding four miniature Geox shoes on keyrings which contained lights (XLights), followed by two of the dev...

The Trade Centre Wales Ltd

• Not Upheld
• Television, Radio
• 24 January 2018

A TV and two Radio ads for The Trade Centre Wales Ltd:

a. A TV ad seen on 23 August featured on-screen text which stated “Drive Away In 1 Hour With Just A £99 Deposit …Cardiff North-Neath-Merthyr”.

b. A radio ad, heard on 14 September on Heart FM, stated, “At The Tr...