-
infirst Ltd t/a Flarin
A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.
-
John Mills Ltd t/a JML Direct
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
-
Mous Products Ltd
A TV ad made misleading claims about the efficacy of a range of phone cases.
-
Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
-
John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
-
DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
-
LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
-
Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
-
LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
-
Vir Health Ltd t/a Numan
A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.
-
Capital Credit Union Ltd
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
-
DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
-
Pennine Community Credit Union Ltd t/a PCCU
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
-
Greater London Authority
A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.
-
Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
-
Brooksdale Ltd
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
-
Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
-
Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
-
Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
-
Borthwick Group (Energy) Ltd
A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (56)