Rulings (33)
  • CC Response NW Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.

  • Exclusive Law Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Three paid-for Google search listings and a website for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and irresponsibly discouraged consumers from approaching their insurance provider. They also misleadingly implied that the u...

  • iRevolution Claims Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Three Google search listings and a website for an accident claims management company failed to make the nature of their service clear and misleadingly implied there was no cost to consumers.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 22 April 2026

    Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.

  • On The Beach Ltd

    • Not upheld
    • Television
    • 15 April 2026

    A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.

  • Eastern Savings and Loans Credit Union

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchases.

  • Riverside Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.

  • Smart Money Cymru Community Bank

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to Christmas.

  • Virgin Media Ltd

    • Upheld in part
    • Television
    • 18 February 2026

    A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.

  • CB Payments Ltd t/a Coinbase

    • Upheld
    • Poster, Video on demand
    • 28 January 2026

    A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

  • Whiskey & Wealth Club Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 21 January 2026

    A paid-for Facebook ad, landing page and website for a whiskey cask investment company made misleading claims about investment returns. The ad also failed to make clear that cask whiskey investments were unregulated and that the value of investments was variable.

  • Dean Harrison

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    Three paid-for Google search listings and three websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Freedom Debt Ltd

    • Upheld
    • Search (paid)
    • 07 January 2026

    Two paid-for Google search listings and two websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Person(s) unknown t/a lst Central Insurance Claimline

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    A paid-for Google search ad and a website landing page for an accident management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Vodafone Ltd

    • Upheld
    • Poster, Social media (paid ad), Television
    • 07 January 2026

    Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features. 

  • Cult Wines Ltd

    • Upheld
    • 24 December 2025

    A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...

  • Howserv Ltd t/a Staysure Travel

    • Upheld
    • 24 December 2025

    A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 17 December 2025

    A TV ad for a weight-loss programme implied that a medicine could help users resist food temptation in a way that was inconsistent with what the medicine was approved to do and how it worked.

  • Select Specs Ltd

    • Upheld
    • Television, Social media (own site)
    • 12 November 2025

    A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.

  • On The Beach Ltd

    • Upheld
    • Website (own site), Television
    • 05 November 2025

    A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.