Rulings (240)
  • Connect UK Sales Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad and website landing page didn’t make clear that the value of investments was variable and failed to provide evidence to substantiate investment claims and price comparisons.

  • Family Vision Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad for Family Vision, a “rent-to-own” credit broker, seen in December 2024. The ad featured a carousel of images in the style of an advent calendar displaying products including games consoles and a TV. Underneath each image was a clickable button labelled “Shop Now” beside text that read “Shop Chri...

  • High Seat Ltd t/a HSL

    • Upheld
    • 12 February 2025

    A website, two emails and a leaflet for High Seat Ltd, a furniture retailer:a. The website, www.hslchairs.com/, seen in October 2024, was headed, “Comfort in Time for Christmas”. Text underneath stated, “Order by 13th November to guarantee delivery before the big day. T&C’s apply”. A Terms and Conditions page stated “[...

  • INSTITUTO NATURVITA S.L. t/a Natur Vital

    • Upheld
    • 12 February 2025

    A webpage misleadingly and irresponsibly implied that hair colourants were safe for people with an allergy to PPD.

  • Land Profits EDU Ltd t/a Land Profits

    • Upheld
    • 12 February 2025

    Two paid-for Facebook posts and a website didn’t make clear that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future and also failed to substantiate objective claims

  • Luxury Lodge Estates Company Ltd t/a Luxury Lodges

    • Upheld
    • 12 February 2025

    A magazine ad didn’t make clear that the value of investments was variable, and that examples of past performance weren’t necessarily a guide to the future. It also failed to make the nature of a guarantee clear and didn’t include non-optional fees

  • Next Retail Ltd t/a NEXT

    • Upheld
    • 12 February 2025

    A product listing for Dark Blue Power Stretch Denim Leggings on the NEXT website, seen on 19 September 2024. The ad featured a model wearing the leggings, sat on a wooden block. The model’s legs were extended closer to the camera.

  • SteadyPay Ltd

    • Upheld
    • 12 February 2025

    A paid-for Meta ad for SteadyPay, a short-term loan provider, seen on 13 November 2024, featured a video of a woman. The woman waved a wad of £20 notes at various points during the ad including, after applying on her phone in one hand, when a wad of notes appeared in her other hand. She said “Do you want something from...

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. 

  • Banquist Ltd t/a Winedrops

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case. 

  • DragonPlus Game Ltd t/a Happy Hospital

    • Upheld
    • In-game (apps)
    • 05 February 2025

    An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth. 

  • Wireless Group Media (GB) Ltd t/a Virgin Radio

    • Upheld
    • Website (own site)
    • 05 February 2025

    A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.

  • Visual Stress Consultancy Ltd

    • Upheld
    • Website (own site)
    • 29 January 2025

    A website made unsubstantiated claims that tinted glasses could be used for driving at night and condoned unsafe driving.   

  • Health Line

    • Upheld
    • Social media (paid ad)
    • 22 January 2025

    Two paid-for Facebook ads misleadingly exaggerated the capabilities of laser eye treatment, falsely implied that they directly provided laser eye treatment themselves and didn't make clear that they received a commission for their service. 

  • Royalux Competitions Ltd

    • Upheld
    • Website (own site)
    • 15 January 2025

    A prize draw wasn't administered fairly and caused unnecessary disappointment. 

  • The Essence Vault Ltd

    • Upheld
    • Social media (paid ad)
    • 15 January 2025

    A paid-for Facebook ad made misleading pricing claims.   

  • Zimran Ltd t/a Prosperi Academy

    • Upheld
    • Social media (paid ad), Internet (video)
    • 15 January 2025

    A paid-for YouTube ad for an app offering financial investment training courses didn't make clear that the value of investments was variable and irresponsibly took advantage of people's lack of experience by implying that investment was straightforward and that large returns could be made with minimal time and ...

  • Endrick Clothing Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 January 2025

    Two Instagram posts were not clearly identifiable as marketing communication and portrayed smoking in an appealing manner which is against the ad rules. 

  • Marren Healthcare Ltd

    • Upheld
    • Website (own site)
    • 08 January 2025

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using their website. They also didn't make clear that they received a commission for their services.

  • Vacaciones eDreams, S.L. t/a eDreams

    • Upheld
    • Internet (display)
    • 08 January 2025

    Two paid-for online display ads made unsubstantiated environmental claims.

Informally resolved (35)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • We Love Holidays Ltd t/a LoveHolidays

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • L'Oréal (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • Whaleco UK Ltd t/a Temu

    • 26 June 2024
    • Number of complaints: 0

    Topic: Medical devices

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring