Rulings (23)
  • Open Media Group Ltd t/a Peace of Mind Funerals

    • Upheld
    • Website (ad feature)
    • 03 November 2021

    A banner ad around funeral costs was banned for misleading claims, and failing to make clear commercial intent.

  • Rematch Credit Ltd t/a DivideBuy

    • Upheld
    • Poster
    • 20 October 2021

    A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Person(s) unknown

    • Upheld
    • Social media (influencer or affiliate ad)
    • 04 August 2021

    An ad on Lauren Goodger’s Instagram account was banned for non-disclosure and failure to highlight risk.

  • Turner Broadcasting System Europe Ltd

    • Upheld
    • Television
    • 04 August 2021

    A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Crimestoppers Trust

    • Not upheld
    • Radio
    • 07 July 2021

    Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.

  • Ashteck Media Ltd t/a Ashteck Media

    • Upheld
    • Social media (influencer or affiliate ad)
    • 02 June 2021

    Three Instagram stories by influencers promoting a debt advice company were banned for not making clear the risk and fees of IVAs and for not making their posts obviously identifiable as ads.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • The Positive Birth Company Ltd

    • Upheld
    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • Laybuy Holdings (UK) Ltd

    • Upheld
    • Internet (website content)
    • 26 May 2021

    A website ad for a delayed payment service was banned for misleadingly claiming that the credit checks they performed would not affect consumers’ credit scores.

  • Luno Money Ltd t/a Luno

    • Upheld
    • Poster
    • 26 May 2021

    A poster for a cryptocurrency exchange service was banned for failing to illustrate the risks of investing in Bitcoin and for taking advantage of consumers’ lack of experience by implying that investing in it was straightforward.

  • Money Advisor Ltd t/a Money Advisor

    • Upheld in part
    • Television, Internet (website content)
    • 05 May 2021

    A TV and website ad for a debt advice service were banned for misleadingly implying that they were qualified to provide debt counselling or management services, or that they could help consumers write-off debt.

  • Flexible Digital Solutions Ltd

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, trivialising the application process and for not stating the risks and fees associated with IVAs.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.

  • TFLI Ltd

    • Upheld
    • Internet (social networking), Internet (website content)
    • 07 April 2021

    A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, exaggerating the amount of debt that could be written off, as well as several other issues.

  • Person(s) unknown t/a equityreleaseplus.co.uk

    • Upheld
    • Internet (display)
    • 31 March 2021

    A paid-for website ad promoting an equity release company was banned for misleadingly implying their service was associated with Martin Lewis.

  • Coinfloor Ltd

    • Upheld
    • Regional press
    • 17 March 2021

    A press ad for a Bitcoin and cryptocurrency exchange was banned for irresponsibly suggesting that purchasing Bitcoin was a good or secure way to invest one’s savings or pension and for failing to make clear the risks associated with Bitcoin investments.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • 10 March 2021

    A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.