Rulings (67)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd

    • Not upheld
    • Television
    • 25 May 2022

    A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.

  • Alibaba Group Holding Limited t/a Alibaba

    • Upheld
    • Website (paid ad)
    • 18 May 2022

    A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.

  • Get Hard Ltd

    • Upheld
    • Poster
    • 18 May 2022

    An outdoor poster for an online sex store was overtly sexual and because it was displayed in an untargeted medium was likely to cause serious and widespread offence and was irresponsible.

  • Hydrow Ltd

    • Upheld in part
    • Television
    • 18 May 2022

    A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

  • Skill on Net Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We banned ads for a gambling product for being misleading and irresponsible.

  • Lamb & Co. Property Ltd

    • Upheld
    • Poster
    • 27 April 2022

    An outdoor poster for an estate agents was banned for being likely to cause offence.

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.

  • The England and Wales Cricket Board Ltd

    • Upheld in part
    • Social media (paid ad), Email, Internet (website content), Social media (own site)
    • 13 April 2022

    We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Social media (own site)
    • 13 April 2022

    We banned an ad for breast augmenation for being socially irresponsible. 

  • Currys Group Ltd

    • Upheld
    • Internet (video)
    • 30 March 2022

    A pre-roll YouTube ad for Currys which showed people riding e-scooters was banned for irresponsibly suggesting that electric scooters could be used in public places in the UK.

  • John Adams Leisure Ltd

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a board game was not found to be irresponsible. 

  • Yogscast Ltd

    • Not upheld
    • Internet (video)
    • 30 March 2022

    An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Poster, Internet (website content)
    • 16 March 2022

    A website and poster ad for mattresses were banned for making misleading savings claims. 

  • Columbia Pictures Corporation Ltd

    • Not upheld
    • Poster, Television
    • 09 March 2022

    A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted. 

  • Ziglu Ltd

    • Upheld
    • Digital outdoor
    • 09 March 2022

    A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress.