Rulings (38)
  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • Marble Corporation Ltd t/a The Little Ones

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI).

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Happytiger ApS

    • Upheld
    • Television
    • 10 January 2024

    A TV ad for bingo featured someone who appeared to be under the age of 25.

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • EFL Digital Ltd t/a EFL

    • Upheld
    • 20 December 2023

    Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...

  • Howe Tools Ltd

    • Upheld
    • Radio
    • 20 December 2023

    Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Upheld
    • 20 December 2023

    An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”

  • Norfolk Dinosaur Park Ltd t/a PrimEvil

    • Upheld
    • Poster
    • 15 November 2023

    A poster for a horror-themed Halloween event was likely to cause children fear or distress.

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Upheld
    • Social media (own site)
    • 01 November 2023

    Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.

  • Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Internet (display), App (paid ad)
    • 01 November 2023

    Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.

  • Bonne Terre Ltd t/a Sky Bet

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.

  • Rosecrab Ltd

    • Upheld
    • In-game (apps)
    • 11 October 2023

    An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.

  • Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com

    • Upheld
    • Website (paid ad)
    • 20 September 2023

    A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.

  • OrganicSupplies GB

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.