Rulings (27)
  • Sky UK Ltd

    • Upheld
    • Internet (on own site), Television
    • 12 August 2020

    A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Privax Ltd t/a HMA VPN

    • Not upheld
    • Television
    • 29 April 2020

    A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Internet (on own site), National press, Internet (social networking), Regional press
    • 08 April 2020

    Ads across print, online and social media did not make the basis of EE's network performance claims sufficiently clear.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • kidsfitnesstrackers

    • Upheld
    • Internet (on own site)
    • 01 April 2020

    A product listing on a website for a children’s fitbit made misleading savings claims.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Adwick Caravans Ltd t/a Adwick Caravans

    • Upheld
    • Internet (social networking)
    • 18 March 2020

    A Facebook post promoting a competition to win a caravan did not clearly communicate the closing date or the prize on offer.

  • British Telecommunications plc t/a BT, BT Group plc, BT Sport, BT TV

    • Upheld
    • Internet (on own site), Press general, Television
    • 18 March 2020

    A press, website and two TV ads by BT misleadingly guaranteed its Wi-Fi worked in every room in a house and suggested Wi-Fi discs do not need to be plugged in.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Internet (on own site)
    • 18 March 2020

    A website and YouTube ad by O2 was banned for making misleading claims about its contract packages.

  • Warner Bros. Entertainment UK Ltd

    • Upheld
    • Other
    • 11 March 2020

    An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (on own site), Internet (social networking), Internet (price comparison), Regional press
    • 05 February 2020

    Claims on a website, newspaper and Facebook ads broke the rules for not making sufficiently clear that Vodafone plans would not deliver 5G speeds.

  • Electrosensitivity-UK

    • Upheld
    • Poster
    • 08 January 2020

    Claims on a poster that 5G had negative health side effects could not be substantiated.

  • PC Specialist

    • Upheld
    • Television
    • 08 January 2020

    A TV ad for bespoke computers was banned for presenting harmful gender stereotypes.

Informally resolved (1)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable