Advice:am Insiders' Guide to the ASA and CAP

Overview

18 March 2020 | 09.30 - 11.30

This introductory session to the ASA and CAP system will cover the key areas of the Advertising Codes to help you create complaint advertising campaigns. If you are new to advertising, or could just do with a refresher, this seminar will take you through the self- and co-regulatory structure, the way that the ASA handles complaints, and some of the main areas of regulation.

This seminar will provide you with two CPD hours.

What will be covered?

By attending this training seminar, delegates will:

  • Gain a full understanding of ad regulation – including how the ASA and CAP work
  • Get the inside track on the ASA process for dealing with advertising complaints
  • Receive an overview of the TV and radio advertising rules, as well as for the internet, magazines and newspapers, billboards and other non-broadcast media
  • Hear the type of evidence the ASA accepts as proof including how and when they use experts
  • Benefit from hearing real-life case studies and examples of ASA rulings
  • Gain access to the resources available to marketers and agencies to ensure campaigns stick to the rules
  • Learn about the online remit extension and its implications
  • Understand which rules will apply in specific scenarios
  • Participate in an interactive Q&A session with the ASA and CAP experts

Who should attend?

This event is a great introduction to the CAP Advertising Code. This is particularly of use if you are new to advertising, legal or compliance and would like to find out how the rules are applied. Or if you're an old-hand, but could do with a bit of a refresh, this session will remind you of the key things to consider when you're putting together an advertising campaign.

Testimonials

"Very good, insightful session and definitely learnt a lot which will help our business moving forward."
Social Media Manager, Click Dealer

"A good way to get to grips with the regulation."
Head of Partnership Marketing, Smart Enegery GB

How much does it cost?

When paying online, cost per delegate is £60 (£50 +VAT); we accept all major credit and debit cards.

When paying by invoice, cost per delegates is £90 (£75 +VAT); the additional charge is to cover administrative tasks.

We offer a 25% off dicsount for group bookings of four or more delegates; enter the code: "group25" during the booking process to receive the discount.

Book now