11 April | 09.30 – 17.30
Join us for a full-day training event covering key areas of the Advertising Codes. This seminar will guide you through the workings of the Advertising Standards Authority (ASA), along with the Committees of Advertising Practice (CAP), giving details of how the two organisations work to keep ads compliant, as well a guest speaker from Clearcast to explain their vital work in clearing ads. The seminar will also take you through some of the fundamental rules around misleading advertising, promotional marketing and social media to help you identify any problems with your ads campaigns before a complaint is made.
09.30 – 11.00 An Introduction to Ad Regulation
Learn how CAP write and maintain the advertising codes and how the ASA applies them in practice. Hear about the ASA Council and when the ASA will use experts. Find out what is inside and outside the ASA remit and the sanctions that can be applied when an advertiser breaks the rules.
Also hear from Nicola Wynter, Senior Copy Group Executive at Clearcast, on the important role they play in clearing advertising before it is broadcast and how they work with the ASA to keep ads compliant.
11.00 – 11.30 Refreshment break
11.30 – 13.00 Misleading Advertising
The most common complaint that the ASA receives about an ad is that it’s misleading. Ads can mislead by exaggeration, omission or by being unclear, unintelligible or ambiguous. This section of the seminar will cover the common ways that advertisers get it wrong and how to ensure that consumers aren’t misled.
13.00 – 14.00 Lunch
14.00 – 15.30 Promotional Marketing
Competitions and prize draws, along with “free” items and discounts can all fall under ‘promotional marketing’. They can be a great way of attracting new customers or rewarding loyalty, but it’s important that they are run in a fair and compliant way. Learn the key rules that need to be followed when running promotional marketing, including what counts as part of ‘significant conditions’.
15.30 – 16.00 Refreshment break
16.00 – 17.30 Social Media
In 2011 the ASA’s remit was extended to cover online advertising – and social media too. As a crucial part of many advertising campaigns these days, it’s important all companies know the rules on targeting and placement. This session will also give information on when user-generated content and customer relationship management falls within remit.
The seminar will be of benefit if you:
- Work for an agency who develop promotional marketing campaigns
- Work in a legal or compliance function that is responsible for ensuring promotions are compliant
- Work in marketing, communications, advertising, product management, account management or sales
Essentially this seminar will benefit anybody who is involved in commissioning, producing or overseeing marketing campaigns.
When paying online, cost per delegate is £600 (£500 + VAT); we accept all major credit and debit cards.
When paying by invoice, cost per delegate is £630 (£525 + VAT); the additional charge is to cover administrative tasks.
We offer a 25% off discount for group bookings of four or more delegates; enter the code: "group25" during the booking process receive the discount.
Please note that we cannot accept split registrations or registrations for part of the day.