Virtual Advice:AM | Gambling Advertising


Wednesday 24 April 2024, 10:00-11:30am (BST)

The number of gambling ads has been rising year on year since 2007 when the sector was de-regulated as part of the Gambling Act. This has led to increased scrutiny on ads in the sector, making it more important than ever to ensure your ads are legal, decent, honest, and truthful.

During this course our experts will guide you through the relevant parts of the Advertising Codes, equipping you with the tools needed to create compliant campaigns. We will also explain the implications of the 'strong' appeal rule that came into place in October 2022.  

This training will provide you with two CPD hours.

What will be covered?

  • Receive an overview of the ASA and CAP system
  • Gain an understanding of the key principles of the gambling rules, and feel confident applying them
  • Learn about the types of behaviour and imagery that are acceptable to use in gambling ads
  • Understand which rules aim to protect children and young people from any potential harms
  • Recognise prohibited claims around financial problems
  • Identify the restrictions on scheduling and targeting of gambling ads
  • Learn about the implications of the 'strong' appeal rule
  • Benefit from hearing real-life case studies of ASA rulings
  • Participate in an interactive Q&A session with the experts

Who should attend?

This virtual event will benefit anybody who is involved in commissioning, producing or overseeing the advertising/marketing of gambling or gambling-related products.

How much does it cost?

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. If you’re based outside of the UK please pay via invoice.

The price of the training includes access to our eLearning module, An Insiders' Guide to the ASA and CAP. Delegates will be sent information on how to access this prior to the seminar so that they can get an understanding of the ASA and CAP system before attending.


Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.