Virtual Advice:AM | Insiders' Guide to the ASA & CAP

Wednesday 10 June 2026 | 10.30 am – 12.00 pm
Live on Zoom | 2 CPD hours

Curious about how UK advertising regulation really works? Whether you’re just starting out or want to refresh your knowledge, this session offers a practical introduction on how the system works.

In this course our expert trainers will guide you through the role of the ASA and CAP, explain how the Advertising Codes are applied across different media, and show you how the system supports responsible advertising. You’ll also learn how complaints are handled and what steps you can take to make sure your campaigns meet the rules from the outset.

Whether you work in marketing, legal or compliance, this session will give you the confidence to create campaigns that not only stand out but are compliant with the rules. 

Get a practical, insider’s view of who the ASA and CAP are, what we do, and how our work impacts the industry.

In this session, you’ll:

• Gain an insight into the work of the ASA and CAP and the difference between the CAP and BCAP Code.
• Receive an overview of the TV and radio advertising rules, as well as for the internet, magazines and newspapers, billboards, and other non-broadcast media.
• Get the inside track on the ASA complaints process and the sanctions that the ASA can issue.
• Identify what is within the ASA's remit and what falls outside the remit.
• Learn how to avoid ads that may cause offence or harm.
• Explore how to create socially responsible advertising that avoids common pitfalls.

You’ll also see real ASA rulings brought to life through case studies and have the chance to ask your own questions during an interactive Q&A with our experts.

This course is ideal for:

• Marketers, copywriters and creatives who want to understand the ad rules from the inside out.
• Legal, compliance and regulatory professionals looking to build or refresh their knowledge of the CAP Code.
• Anyone involved in approving or signing off advertising who wants more confidence in spotting potential issues before they happen.

Whether you’re starting out or need a quick reset, this session will equip you with the tools to create advertising that works and complies.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. 

If you’re based outside of the UK, please pay via invoice.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.