Virtual Advice:AM | Misleading Advertising

Tuesday 21 July 2026 | 10.00 am – 11.30 am
Live on Zoom | 2 CPD hours

Around 70% of the complaints the ASA receives each year relate to misleading advertising, showing how important it is to ensure your campaigns are clear and accurate.

Even carefully planned campaigns can breach the rules if they include exaggerated claims, omit material information, or present details in a way that could confuse consumers. This course will help you recognise those risks and give you the practical tools to create advertising that consumers can understand and rely on, while meeting the requirements of the UK Advertising Codes.

You’ll also receive access to our eLearning module, An Insiders’ Guide to the ASA and CAP, ahead of the session, allowing you to familiarise yourself with the ASA and CAP system, and get the most from your training.

During this session, you’ll learn:

• The key factors the ASA considers when assessing ads, and how consumers are likely to interpret claims.
• How to distinguish between puffery and objective claims that require evidence.
• How to substantiate claims effectively and when to include material information.
• How to make qualifications and disclaimers clear, prominent, and easy to understand.
• How to avoid exaggeration and how to present prices, fees, and costs transparently.
• How to use terms like “free” and “free trial” in line with the Advertising Codes.
• How to make accurate price and savings claims, including “up to” and “from” offers.
• How to make fair and compliant comparisons with competitors’ advertising.

This course is designed for anyone involved in creating, reviewing, or approving advertising who wants to ensure their campaigns are clear, accurate, and compliant.

It’s particularly useful for:

• Marketers, copywriters and creatives who want practical guidance on how to avoid misleading claims and communicate clearly with consumers.
• Legal, compliance and regulatory professionals who need to strengthen or refresh their understanding of the CAP Code and its application to real campaigns.
• Approvers and decision-makers who want more confidence in identifying potential issues before an ad goes live.

Whether you’re new to advertising or looking to sharpen your understanding of the rules, this session will give you the tools to create responsible, trustworthy campaigns that meet the UK Advertising Codes.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. 

If you’re based outside of the UK, please pay via invoice.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.

Early bird discount 

Get 25% off our Advice:AMs and Advice:Weeklies until 5pm on 20 February using code ‘EBEVENTS’ at the online checkout. See further terms and conditions below.

EARLY BIRD DISCOUNT - ADVICE:AMs AND ADVICE:WEEKLIES| TERMS & CONDITIONS

The discount applies to new bookings for Virtual Advice:AMs and Advice:Weeklies only. The discount code cannot be retrospectively applied to existing bookings. The closing date is Friday 20 February 2026 at 5pm. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount. 

Invoices: You must request an invoice by emailing [email protected] or [email protected] before the deadline, where the discount will be automatically applied. If you're based outside of the UK you must pay via invoice to avoid being charged VAT. This promotion cannot be used in conjunction with any other offers.