Virtual Advice:AM | Promotions, Discounts & Competitions

Wednesday 18 March 2026 | 10.00 am – 11.30 am
Live on Zoom | 2 CPD hours

Competitions, prize draws, discounts and “free” offers are powerful ways to attract customers but, if they’re not run correctly, they can quickly attract complaints.

In this interactive virtual course, our expert trainers will guide you through the principles of promotional marketing, show how the ASA applies and enforces the rules, and share real-life examples of where advertisers have gone wrong, and how to get it right.

Before the live session, you’ll receive access to our Insiders’ Guide to the ASA and CAP eLearning module. This short online course provides essential information on how the system works, helping you get the most out of your training.

In this course, you’ll learn how to design promotional campaigns that are compliant with the UK Advertising Codes. You’ll gain practical tools and insights to help you avoid common pitfalls and run promotions with confidence.

What you’ll gain:

• A clear understanding of what qualifies as promotional marketing and what falls under the ASA and CAP’s remit.
• Confidence in planning prize draws, competitions, and instant wins that meet the rules.
• Practical guidance on how to run social media promotions responsibly.
• Clarity on significant conditions and when they apply and how to present them clearly.
• Insight from real ASA rulings to help you spot and prevent potential issues.

Our expert trainers bring the rules to life with real examples and interactive Q&As, ensuring you leave with the knowledge and confidence to apply what you’ve learned in practice.

This training is ideal for anyone involved in commissioning, creating or overseeing promotional marketing. It will be particularly valuable if you work in:

• An agency developing marketing campaigns
• Legal or compliance roles responsible for advertising standards
• Marketing, communications, advertising, product, account management or sales

If promotional marketing is part of your day job, this session is designed for you.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. 

If you’re based outside of the UK, please pay via invoice.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.

Early bird discount

Get 25% off our Advice:AMs and Advice:Weeklies until 5pm on 20 February using code ‘EBEVENTS’ at the online checkout. See further terms and conditions below.

EARLY BIRD DISCOUNT - ADVICE:AMs AND ADVICE:WEEKLIES| TERMS & CONDITIONS

The discount applies to new bookings for Virtual Advice:AMs and Advice:Weeklies only. The discount code cannot be retrospectively applied to existing bookings. The closing date is Friday 20 February 2026 at 5pm. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount. 

Invoices: You must request an invoice by emailing [email protected] or [email protected] before the deadline, where the discount will be automatically applied. If you're based outside of the UK you must pay via invoice to avoid being charged VAT. This promotion cannot be used in conjunction with any other offers.