Virtual Advice:AM | Responsible Gambling Advertising

Thursday 07 May 2026 | 10.00 am -11.30 am
Live on Zoom | 2 CPD hours

Since the Gambling Act 2007, gambling advertising has been under growing scrutiny, and expectations on advertisers continue to rise. Getting it wrong can mean wasted spend, reputational damage, and regulatory action.

This practical virtual training is designed to help you get it right first time. You’ll gain a clear, working understanding of the Advertising Codes and what they mean for your day-to-day campaigns, so you can plan, create and sign off gambling ads with confidence. Our experts will break down the key rules, including the ‘strong’ appeal rule introduced in October 2022, and explain how they are applied in real situations.

You’ll explore recent ASA rulings, understand the reasoning behind decisions, and learn how to spot and fix common compliance risks before your ads go live. You’ll also earn two CPD hours and come away with practical tips you can use immediately to support responsible and compliant advertising.

The session will be delivered live on Zoom. The course also includes access to our eLearning module, An Insider’s Guide to the ASA and CAP, giving you an insight into the ASA and CAP system ahead of the session so you can get the most value from the training.

• Understand the key principles of the gambling advertising rules and apply them with confidence.
• Learn what types of behaviour and imagery are acceptable in gambling ads.
• Understand the rules designed to protect children and young people from harm.
• Spot and avoid claims that suggest gambling can be a solution to financial concerns.
• Understand restrictions on when and to whom gambling ads can be shown.
• Get clear guidance on the implications of the ‘strong’ appeal rule.
• Review real ASA rulings and see how the rules are applied in practice.
• Ask questions and get expert advice in an interactive Q&A session.

This event is ideal for anyone involved in planning, creating, or approving gambling ads or marketing campaigns. Whether you work in marketing, creative, or compliance, you’ll gain practical guidance and insights you can apply straight to your day-to-day work.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. 

If you’re based outside of the UK, please pay via invoice.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

 

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.

 

Early bird discount 

Get 25% off our Advice:AMs and Advice:Weeklies until 5pm on 20 February using code ‘EBEVENTS’ at the online checkout. See further terms and conditions below.

 

EARLY BIRD DISCOUNT - ADVICE:AMs AND ADVICE:WEEKLIES| TERMS & CONDITIONS

The discount applies to new bookings for Virtual Advice:AMs and Advice:Weeklies only. The discount code cannot be retrospectively applied to existing bookings. The closing date is Friday 20 February 2026 at 5pm. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount. 

Invoices: You must request an invoice by emailing [email protected] or [email protected] before the deadline, where the discount will be automatically applied. If you're based outside of the UK you must pay via invoice to avoid being charged VAT. This promotion cannot be used in conjunction with any other offers.