The Committee of Advertising Practice has issued an Enforcement Notice to advertisers who advertise physical gold and other physical precious metals as investments (including silver, platinum and palladium), targeted at UK consumers.
Following ASA rulings in this area, the Enforcement Notice instructs advertisers to make clear that advertising in this sector should state that the purchase of physical precious metal assets for investments is unregulated. And it sets out the risk warnings that need to be displayed, clearly and prominently, in ads so that consumers can make an informed choice.
More on
-
Keep up to date
Sign up to our rulings, newsletters and emargoed access for Press. Subscribe now.
