Following recent headlines and public health concerns about faulty breast implants, the British Association of Aesthetic Plastic Surgeons (BAAPS) and its members are calling for a ban on the advertising of cosmetic surgery. While any ban would have to be passed by Government through legislation; the ASA is committed to ensuring that all ads for cosmetic procedures stick to the strict Advertising Codes which require ads to be prepared responsibly and avoid being misleading, harmful or offensive.
Advertising of cosmetic surgery has become increasingly commonplace over the last few years. As the procedure is legally available it is also legally allowed to be advertised, subject to strict rules.
It is our role to respond to concerns about ads and assess whether we need to take any action; we don’t hesitate to act against any advertiser who promotes cosmetic surgery in an irresponsible, misleading or potentially harmful way.