Evidence-based policy making from CAP and BCAP

The Committees of Advertising Practice (CAP and BCAP) have published a new version of the document which sets out how they conduct evidence-based policy making.

CAP and BCAP keep their Codes under review and always aim to deliver regulation that is transparent, accountable, proportionate, consistent and targeted where action is needed. CAP and BCAP always welcome new evidence on where they might need to offer additional protection, where existing protections might no longer be necessary or proportionate, or where other regulatory action may be required. 

The new document sets out this approach and the key factors that are likely to inform their thinking. The document also outlines how evidence can be submitted.

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