New Advertising Codes come into effect today. The new rules contain some significant changes including enhanced protections for consumers, such as tighter rules to protect children, a new social responsibility rule as well as the creation of a dedicated section on the environment in a single Broadcast Code for TV and Radio.
The Advertising Codes were subject to a full public consultation and were announced in March this year. Advertisers were then given a six-month period of grace to familiarise themselves with the rules.
The new Advertising Codes will help the ASA to continue to respond quickly and effectively to concerns about ads that are potentially misleading, harmful or offensive.
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