Watch our new CAP Bitesize series on the rules for non-surgical cosmetic interventions

Today we’ve launched our latest series of CAP Bitesize, our short and easy to digest videos designed to help small and medium sized businesses to get their ads right first time.

This third series focuses on non-surgical cosmetic interventions - things like fillers, dermaplaning, teeth whitening treatments, and microneedling.

Aimed at beauticians, dentists and other practitioners offering these kinds of treatments, this CAP Bitesize series covers:

  • The new targeting rules for ads for non-surgical cosmetic interventions
  • The key principles for creating socially responsible ads
  • The rules for before and after photos and production techniques
  • How to avoid misleading advertising claims
  • The advertising rules for Botox

Each video offers a bite-sized introduction to the key things you need to know on a particular topic. Taken as a whole, the series offers a solid basis of knowledge that businesses can use to get their ads right first time, and avoid complaints being made to the ASA.

Check out the introductory video below, and head over to our CAP Bitesize page to view the rest.


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