In this response, CAP assesses the findings of Family Kids & Youth's evidence scoping review. The review sought to identify the academic and other literature relating to children and online food and soft drink marketing. The response sets out CAP's view on emerging evidence and what its regulatory implications might be. It found that online advertising's effect on children's diet is not significantly different to traditional forms. Further intervention on the basis of new evidence is not warranted.

The response outlines CAP's response to evidence relating to children's difficulties in critically understanding more integrated forms of online advertising. The document includes a summary of the evidence, CAP's considerations on the regulatory implications and an outline of further work. 

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