Since 1st October 2011 there have been a number of specific restrictions on the pricing and promotion of alcoholic drinks sold in off-licensed premises in Scotland, and more recently in Wales as well.

Although not legal advice, this Advertising Guidance explains how promoters can continue to advertise alcoholic drink promotions and prices in the UK without misleading or disappointing consumers in Scotland and/or Wales.  

Advertisers need to take care with the placement of, and claims made within, advertisements for promotions which may be available in other parts of the UK but not in Scotland and/or Wales, and this guidance outlines how to avoid targeting consumers in those regions including suggestions regarding placement, scheduling and the use of disclaimers.


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